Personal Trainer Success Academy

2009-11-22T06:52:00.001-08:00

The One Thing That Most Fitness Professionals Don't Seem To Understand About Fitness Marketing http://ping.fm/d08iR

2009-11-18T12:33:00.001-08:00

The 10 Unwritten Laws Of Fitness Business Success http://ping.fm/LIf76

2009-11-18T12:32:00.001-08:00

Are Bootcamps REALLY The Death Of Personal Training??
http://ping.fm/VIGfy

2009-11-12T09:02:00.001-08:00

Do you know the 10 unwritten rules of fitness business success? http://ping.fm/MTFMr

2009-11-11T10:13:00.001-08:00

Read Russell Brunson's Free Report Yet?
http://tinyurl.com/yf2brhb

2009-11-11T08:47:00.001-08:00

Just finished reading Russell Brunson's Internet Millionaire report. It's pretty cool! http://tinyurl.com/y88r6oa

2009-11-11T04:01:00.001-08:00

Russel Brunson's video at http://tinyurl.com/yj9evvb has just given me a bunch of ideas : )

How are YOU preframing your website?

2009-11-11T00:58:00.001-08:00

The 9 things you MUST focus on in the 'lifetime' of your customers

http://tinyurl.com/yf2brhb

2009-11-11T00:54:00.001-08:00

just watching Russell Brunson's video on how to go from 6 figures to 7 figures to 8 figures... it's great!
http://tinyurl.com/yf2brhb

2009-11-11T00:44:00.001-08:00

Are you in the arena?
http://ping.fm/BHdpK

2009-11-04T01:26:00.001-08:00

Tried all 13 of these pushup variations yet? http://ping.fm/EmYNe

2009-11-03T14:06:00.001-08:00

How do you define success? Enquiring minds want to know : )

2009-11-03T12:40:00.001-08:00

Londoners... Want to lose a clothing size or more BEFORE Christmas For FREE??
http://ping.fm/V5h20

2009-11-03T12:31:00.001-08:00

The number one question every fitness business MUST answer http://ping.fm/spkDv

Here's How You Can Have Over 80 People Clamoring For Your Bootcamps, Personal Training or Fitness Products in 3 Hours Or Less

2009-06-16T16:42:00.000-07:00

I'm always talking about taking serious action to fill your bootcamps, studios and lists by any means necessary when you're first getting a new project off the ground, right?

I'm always saying that your first priority should never be on what you GET but on what you GIVE and that, if you give enough, you'll attract everything you need in order to be successful too, don't I?

Well, to illustrate this, tonight I sent out an email, just one, announcing a new program that I'm putting together.

I said I needed guinea-pigs to go through the program for FREE and test it out for me.

I told them I was only accepting 18 people. 12 online and 6 at my London studio.

In return, all they had to do was chronicle their journey, allow me use of their before and after pics and give me a testimonial.

Oh, and be 100% serious about losing 30lb in 30 days : )

Result so far? Over 80 applicant. See for yourself at http://www.dailydoseofdax.blogspot.com and more coming in as we 'speak'.

Not bad, right?

Sure, it'll cost me time and effort but look at what I'm getting in return.

==> A full compliment of 'living' testimonials who will chronicle the results in real time - This will do away with 'before and after' scepticism, don't you think?

==> A whole bunch of people who really want to do the program but won't be selected - Who do you think will be clamoring to get a copy when it goes on sale?

==> 'Buzz' about what I'm doing - Invaluable

==> A reason to contact my lists every single day for 30 days as they watch my guinea pigs go through the program - Do you think they'll be hot for the product after 30 days?

==> 18 live blogs pointing back to my sales page - inbound links are nice, right?

Don't you think this is pretty good?

How could YOU use this?

What could you offer RIGHT NOW that would generate your 'buzz product' or service and get people talking about you?

Forget the up front money and DO SOMETHING right now to grow your business.

It comes down to this; don't expect people to believe that you can do what you say you can do. PROVE it to them... the sooner the better!

Dax Moy

Fitness Marketing Made Simple

Three C-Words That Bring Fitness Business Success

2009-06-16T05:33:00.000-07:00

I've not been around much recently as I've had some 'stuff' going on that has been taking up a lot of my time, energy and thought so I've only been dropping in to my blogs and communities occasionally.

Anyway, during my semi-absence, I've had a lot of time to reflect on many things that are important to me and to take stock of my goals, my vision, my purpose and have come to the conclusion that my ability to be, do and have the things I most want in my life is almost limitless.

More than that, I've realised (yet again!) that the same is true for you : )

See, I reckon it comes down to just three questions that we each need to ask ourselves.

Answer them in the positive and success in ANYTHING is 100% guaranteed. I know this is true because everything I've ever applied these 3 questions to has come through and come true for me.

On the flip-side, everything that I've failed to bring about or that I've felt took too long can be put down to the fact that I couldn't (or wouldn't) answer yes to any one of them.

So, what ARE these questions?

Do I have the courage to start?

Simply put, there are many, many things that each and every one of us want from life. Things we want to be, things we want to do, things we want to have. Most of us are fairly clear about these things. We know we want them, right?

Yet somehow, despite all of our talk about what it would be like to have them, how much we're committed to having them and how much having them would change our lives for the better, we take action on very few of them.

Now, it may well be that some of the things we say we REALLY want... we don't. They're just vague wishes and pipe dreams that are unimportant and, because of this, we do nothing about getting them.

Fair enough, we all have these things on our wish lists.

But what about the things we say we REALLY want, feel really strongly about and think about, talk about and dream of all the time? Why is it that many of these things never come to reality for us?

Why is it that we don't even START the process of getting may, if not most of them?

I believe it's because we lack the courage of the pursuit.

By courage, I mean the ability to overcome the fear that has us thinking 'what if I do all this and STILL fail?'

For many of us, it's far, far easier to accept 'failure in advance' where we don't get what we want but we know we won't get it so we don't even try (read that again if it's not clear) than it is to deal with attempting something that we pour our heart into and fail in the attempt.

Many people can't deal with the fear so they lack the courage to even begin.

Those that have the courage to start are a rare breed indeed. They're walkers and not talkers. They take risks, they fall flat on their faces but they learn from each fall and get that little bit further.

Fall enough times and you're a hell of a lot further ahead than those who never even started, right?

QUESTION: What would you try TODAY if you were not afraid?
QUESTION: Where would you START?

Do I have the commitment to finish?

Here's another question we rarely ask ourselves... yet should!

See, as you know, it's only the finishing of something that gets the result.

If I start a website but don't finish it then I have no online business. If I start a diet but don't finish it then I'm still fat, if I start a relationship but don't stick around to make it work then...

Knowing IN ADVANCE that you're committed to the finishing what you start puts you into a completely different orbit than the majority of people.

Most people 'try' too much.

They 'try' to write a book.

They 'try' to start a business.

They 'try' to lose weight.

Trying doesn't cut it.

Ask Yoda, he'll tell you "There is no try, only do"

If you're going to start something then finish it.

Remember, you only get paid for done.

QUESTION: What would happen to your goals if you stopped 'trying' to make them work and committed fully 100% to making them happen?

QUESTION: What would happen if you actually FINISHED working on your most important, most passionate, most inspired goal?

Do I have the clarity of thought to see exactly what I have to get done and the and the will to do it... no matter what?

People lack clarity.

Then, even if they know what they want and say that they're committed to having it, they rarely have a clear picture of what needs to be done to get it.

Worse.

They think they do.

People hold onto paradigms, systems and practices that aren't working for them (and never have, for many) and 'hope' that one day they'll start working better.

They have poor marketing, bad logos, crappy uniforms, poor communications, outdated websites and much, much more yet, instead of thinking clearly and changing what's not working, they remain enshrouded in mental fog and defend their current, underperforming practices.

This makes no sense!

Just as moving forward in your car requires you to take the brakes off, so too does moving forward in life. In fact, if you don't then your life won't move forward at all.

Look, it's not bad to have struggles and trials in your business and your life, that's normal, but if you're still experiencing the exact same struggles that you had 12 months ago, then something is wrong with your strategy and your thinking.

No ifs, no buts.

The only way to change things is... wait for it... to change things.

I know this sounds inane but it's true nonetheless.

You need to change your strategy if you want to change your results and this requires clarity of thought and the will to implement your new thinking... even if those changes are tough at first.

That, or of course, you could keep the groundhog day approach.

QUESTION: What's NOT working?
QUESTION: What's the weakest link in your business and your life?
QUESTION: How do you know?

If you answer these three questions (and each of the sub questions) I guarantee you'll start to experience more improvement in your business and your life faster than ever before.

It doesn't take much to make 'stuff' happen, just apply these 3 C's and you'll see things change immediately.

I know, I live this myself and have seen its power numerous times.

Dax Moy
www.personaltrainersuccessacademy.com

P.S - If you're up for 'exposing' your 3 C's here, I'd love to see what you come up with : )

A Preponderance Of Proof (AKA How To Make TONS More Cash From Your Fitness Business)

2009-05-28T10:53:00.000-07:00

For those of you who are not sure whether or not to join the upcoming mentoring program I thought I'd give you a little snapshot of what others have accomplished and what that $10,000 buys you.

If you're interested then read on, if not, you don't need to : )

************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better

I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.

I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.

Thank you for that one little e mail you sent, which has really changed everything in my business!"

Zach Even-Esh
Underground Strength Coach

****************************************************

****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.

Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.

The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!

I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…

At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!

My current situation is very different.

I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.

I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.

Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"

David Osgathorp
www.aayou.co.uk

******************************************

******************************************

"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.

I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!

When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.

I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.

When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."

John Limpus

******************************************

******************************************

"DAX, you have been an inspiration to me and my personal training business!

Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.

Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.

Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.

From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!

I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.

I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!

Daxs' knowledge on marketing ideas has helped me sky rocket my business.

I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.

I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!

Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!

Daxs course is worth every penny.

I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.

I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.

Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.

I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"

Jamie Lloyd

*****************************************

*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!

This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.

To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!

I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!

Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.

It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "

Tim Goodwin
MYFITGEEK.COM
*****************************************

*****************************************

“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.

I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!

The branding of my name has been huge AND I have only scratched the surface.

I had the Bn commander of the USMC Infantry School of training come in today to train with me.

He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”

In Strength,
Jerry

***************************************

***************************************

There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.

I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.

I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.

If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.

I won't lie to you, it's a lot of work.

You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.

More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.

But yes, it's a good bit of money.

I make no apologies for that. It's more than worth it.

Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )

Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )

To your success!

Dax Moy
Fitness Marketing Made Simple

A Preponderance Of Proof For Fitness MARKETING sUCCES

2009-05-28T10:51:00.000-07:00

For those of you who are not sure whether or not to join the upcoming mentoring program I thought I'd give you a little snapshot of what others have accomplished and what that $10,000 buys you.

If you're interested then read on, if not, you don't need to : )

************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better

I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.

I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.

Thank you for that one little e mail you sent, which has really changed everything in my business!"

Zach Even-Esh
Underground Strength Coach

****************************************************

****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.

Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.

The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!

I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…

At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!

My current situation is very different.

I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.

I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.

Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"

David Osgathorp
www.aayou.co.uk

******************************************

******************************************

"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.

I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!

When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.

I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.

When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."

John Limpus

******************************************

******************************************

"DAX, you have been an inspiration to me and my personal training business!

Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.

Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.

Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.

From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!

I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.

I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!

Daxs' knowledge on marketing ideas has helped me sky rocket my business.

I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.

I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!

Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!

Daxs course is worth every penny.

I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.

I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.

Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.

I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"

Jamie Lloyd

*****************************************

*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!

This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.

To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!

I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!

Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.

It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "

Tim Goodwin
MYFITGEEK.COM
*****************************************

*****************************************

“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.

I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!

The branding of my name has been huge AND I have only scratched the surface.

I had the Bn commander of the USMC Infantry School of training come in today to train with me.

He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”

In Strength,
Jerry

***************************************

***************************************

There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.

I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.

I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.

If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.

I won't lie to you, it's a lot of work.

You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.

More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.

But yes, it's a good bit of money.

I make no apologies for that. It's more than worth it.

Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )

Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )

To your success!

Dax Moy
Fitness Marketing Made Simple

New Fitness Professional Mentoring Program About To Start!

2009-05-27T13:04:00.000-07:00

Well, the start of this year has been absolutely crazy for me with trips to Egypt, Bootcamp in Thailand, a new mentor program, the re-write of The MAGIC Hundred, delivery of two KCA courses, the relaunch of FIT system Training and also the soon-to-be-launched International Association Of Master Personal Trainers.

On top of that I've created several new programs that I'll soon be launching for both the public and the industry and have been advising several high profile fitness celebrities on their product launches.

So yep, I've been pretty busy : )

So busy in fact, that my 2nd mentoring program of the year is long overdue!

I meant to start it in March and here we are, already approaching June so yes, I'm waaaay behind : )

Anyway, no more.

The program will be starting in just a few weeks and so I'm inviting anyone who's SERIOUS about working with me for a year to apply for one of the remaining 9 places (3 are filled already) I have available.

When I say 'serious' I mean VERY serious with a capital 'S'.

Those selected for one of the 12 places I'm offering must be in a position where they're HUNGRY for success in their business, their career and their lives in general and are willing to take an exceptional approach to making things happen at an accelerated pace both on and offline.

The program is high intensity, requires a lot of effort from all participants but generates incredible levels of success for all who go complete it.

But I won't lie to you. You'll find much of it difficult as it'll require a complete change of mindset and taking action on many things that may at first make you uncomfortable (nothing illegal, underhand or immoral : )

And it's not cheap either, in fact, at $10,000 it's the most expensive coaching program of its type in the world (Though you don't have to pay it all at once, I have a monthly plan).

That said, I've NEVER had a person go through the program and not benefit above and beyond the money they spent with me.

My students, including Zach Even-Esh, Josh Henkin, Tim Goodwin and many others have already gone on to earn over 6 figures from my coaching with many of the others writing successful online products, completely turning around their offline businesses, opening studios and much, much more.

Anyway, this is starting to feel a little salesy and I want to keep away from that, so let me just tell you that if you want to know more about the program and find out how you can apply (yes, this is application only) then visit www.personaltrainersuccessacademy.com/mentor.asp and find out if it's for you.

The cost may put you off, the 10 hours a week you'll need to spend ON your business and not IN it may put you off or maybe it's just the thought of me poking my nose into your business twice a week for a year, but if you can see past those things and really want to turn your business around then seriously think about applying.

You won't be sorry : )

Dax

P.S - If you're just looking for an online coach then I'm probably not your man. I love coaching, I love coaches and I love working with people who still want to work face to face with their clients.

I'll help you to become seriously successful BOTH online AND off with your own products, systems, courses, seminars, articles, books, videos etc but I'm not really looking for people who just want a crash course in internet marketing, google adwords or SEO.

You'll get ALL of that with me, but only when the time is right.

So if you want that NOW then go buy a book... much cheaper : )

Will You Marry Me? (The Key To Personal Training Success)

2009-05-25T11:23:00.001-07:00

Over the last couple of years I've dedicated a lot of time to doing appraisals of the marketing materials that much of the Personal Training industry is currently using in an effort to gain a better understanding of why so many trainers are still seriously struggling to grow their businesses.

I've looked at thousands upon thousands of web pages, blogs, brochures and all the other paraphernalia associated with 'getting clients' and to be honest, I've been shocked at what I found.

You see, with the almost unlimited resources available to personal trainers today, I expected to find marketing materials that would capture my imagine, tantalise me, persuade me and get me to think 'Wow, that sounds great, where do I sign up?'

But that wasn't the case at all.

In fact, those sites were so few and far between that I can count them on one hand.

No, there was one theme that kept on coming through again, and again and again and it can be summed up in four words. Will - You - Marry - Me? (Yes, I know that sounds a little strange but bear with me...)

You see, most of the sites I looked at were the marketing equivalent of a stranger walking up to you in a bar and asking "Will you marry me?"

No pre-amble, no (as we say in the UK 'chat up lines') or anything else.

Now I don't know what it's like where you come from but in pretty much ANYWHERE on the planet this approach is likely to get, you at the very least, some strange looks and an answer in the negative and, in many places a slap in the mouth and a sentence ending in 'off'!

If, on the other hand, you strike up a friendly conversation, build some rapport, go on a few low-key, no-commitment dates, build trust and develop a relationship and THEN ask the same question then your chances are MUCH higher that you'll get the 'Yes' that you're hoping for right? (Sure, you might still get a No but probably not the slap)

Well, marketing is no different!

Especially the marketing of your PT services where the development of a long-term relationship of trust is both desired and required...

And yet, as I said, MOST Personal Training websites just dive straight in there with the proposal.

No wonder most of 'em aren't producing results and attracting clients!

Where are the dates?

Where's the trust?

Where's relationship development?

(Now you really think I've gone mad, after all, this is just a website we're talking about here!)

The thing is, if you really want your marketing to work, to truly attract the clients that you're absolutely committed to working with, the people that you're passionate about, the people who respect your profession, your advice and your time and the people who're more than happy to pay you every penny that you're worth, then you've got to stop with the 'wham bam thankyou ma'am' approach (Yep, I know it's a bit crude but in all honesty, this is what most marketing is) and take your prospects on a few dates.

What do I mean?

For a start, show them the town.

YOUR town.

Give them the guided tour of your services, your systems, your techniques.

Use words that are meaningful and demonstrate caring and professionalism rather than 'At Jimmy-Joe-Bob's Personal Training Centre we focus on functional training...." This means nothing. instead speak to them about THEM.

Talk about the problems they are facing, the struggles they've had and their most desired goals and dreams rather than boring them to death with you, your certifications and how long you've been in business.

Shower them with gifts.

Everyone loves presents. In fact, there is no quicker way to show a person that you care than by giving them something that they want, like and can enjoy owning.

Do you give sample diets, workouts, e-books, reports, audios, videos... all of the above?

If you're not then you're really missing out on the chance to develop some high quality 'bonding time' with your prospective clients.

Why?

Well it's obvious!

Only friends give gifts don't they?

If you're continuously giving gifts then you MUST be a friend right? And (this is SUPER important) if those gifts are high quality, valuable and well thought out presants then you'll be considered a very good friend indeed.

Earn Their Trust

Gifts or no gifts, trust isn't earned overnight.

You've got to show consistency of intent before you're trusted by anyone. (In fact, very often those who shower us with gifts 'too soon' are often viewed with distrust)

So it's no good offering a free report and then sending an email 5 minutes later trying to sell something.

It's no good presenting a free audio program where all the way through it you're simply trying to pitch a product.

You lose trust... fast!

People say 'I knew they were after something!' and they switch off to the value of your gifts, leaving you unappreciated and friendless.

So be consistent.

Give away more than you ask for.

Offer more than you're trying to take.

In short, provide service, outstanding service, and you'll gain their trust. That way, when you ask for their 'hand' the chances of getting a 'yes' will be that much greater.

To your many successful dates!

Dax Moy
Fitness Marketing Made Simple
www.personaltrainersuccess.ning.com

The 6 Immutable Laws of Advertising

2009-05-19T01:30:00.000-07:00

Well, I'm officially back from Thailand supercamp and getting back into the flow of work here in the UK (rain and all!) and have been reflecting on all that my students accomplished over the 10 days.

It was pretty amazing really, I can tell you!

On average, they completed well over 100 pages of ebook material (not just banks of pictures either but REAL writing), over 40 exercise videos, websites, salesletters, workout templates and much, much more.

Like I said... amazing!

But as I think about it, the area they ALL seemed to struggle on the most, the area they needed the most help with was writing the salescopy. They found it pretty difficult in most cases.

I understand why.

As fitness professionals we don't like to come across pushy or salesy yet most of the copywriting in fitness products is exactly that. Hundreds of testimonials, hundreds of bonuses (many not even related to making the product better) and a whole bunch of 'pushiness in print' that trainers just feel uncomfortable writing. And it shows!

The result of all this copycat marketing is that they create products that are good, produce websites that are expensive and time consuming to build and then go about setting up a launch that... well... never really lifts at all.

Many ebook authors tell me that they've sold fewer than 20 books over a 3 year period with someone recently confessing he'd only sold 3.

So it's clear that how most fitness professionals are marketing their products is wrong.

So what can you do about it?

Well, a good start would be to go back to the old masters like advertising genius Bruce Barton who is widely hailed as the most influential copywriter of all time. Bruce's systems and techniques for writing sales copy are still taught today yet often forgotten in the fitness industry because we spend our time looking for 'new' ways to sell rather than focusing on what did, what is and what always will work.

Bruce Barton called them the 6 immutable laws of marketing... learn them, apply them and you'll see your own products and services sell like crazy. I know I do!

1. The Theme: Should be based on two principles -- a man's interest in himself and his interest in other people.

2. Interesting Headlines: "Nobody was more surprised than I," said Bruce, "when 'The Man Nobody Knows' became a best-
seller; the title is what sold the book."

3. The Visualization.

4. The Copy: The introduction can almost always be eliminated. Copy should fit space. "I never write a piece of copy to this day without counting words," he said.

5. Adjectives: When you finish, go back and cut out all the adjectives.

6. A Purpose: Never write an ad without the idea that something is going to happen -- what do we want the reader to do? Remember the power of a direct command. Don't say, "If you would like this beautiful booklet, we will be glad to send it." Say, "Sit down right now and fill in this coupon."

“In good times people want to advertise, in bad times, they have to."
– Bruce Barton

Use Barton's formula for writing killer copy today and see the difference for yourself.

To Your Success!

Dax Moy
www.personaltrainersuccessacademy.com

How To Write Your Own Fitness Book In Just 1 Hour A Day

2009-05-14T08:04:00.000-07:00

Well, Personal Trainer Success Supercamp in Thailand is now officially over and all my students have returned home to their respective countries (UK, Spain, US, Luxembourg, Ireland) and I’ve got a few days left here with my wife Deana to chill out and have a little R and R.

I can tell you, it’s been a really intense yet highly rewarding trip for us all with every single attendee achieving an astounding
amount of work.

Well, I think it’s astounding anyway.

 Well over 100 pages of ebook (and no, not all photographs)
 Between 30 and 40 videos each
 A full photo library and description of exercises
 Audio interviews
 A fully complete website including salescopy and download pages
 Between 30 and 90 autoresponders each

And a bunch more!

Not too shabby for 10 days, right?

In addition, each of them has already started to create their personal product launch templates and will be putting them into effect over the next 14 to 28 days to start drumming up buzz around their products.

These guys have been amazing and proven just what can be done when you apply focused intent to any project and I’m sure they’re going to achieve some amazing things in the days ahead.

So, whilst this is all great for them, you’re probably wondering what this has to do with you and your projects, right?

Well, a fair bit actually.

You see, you don’t HAVE to travel to the other side of the world to get amazing results.

You can get these results at home.

You just have to be clear about what you want, why you want it and decide in advance to pay the price then, well, get out and pay it!

What would happen if every day for the next 60-90 days you set aside even 1 hour each day to write up that product that’s in your head?

60-90 hours of applied, focused effort on bringing it to life on paper, video and audio would change things in your life just a bit don’t you think?

How does being a published author in the next 90 days sound to you?

If it sounds pretty damned good, then don’t delay. Don’t think about it, don’t talk about it or make excuses about why it would never work. Just do it.

Success awaits EVERYONE who is willing to pay the price.

The price isn’t always money.

Often it’s just pulling out a notepad and pen and scribbling away for an hour a day. ANYONE can pay that, can’t they?

Will you?

To your success!

Dax Moy
Fitness Marketing Made Simple

P.S - Check out this crazy from my Thailand Supercamp....

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More Truths About Dax Moy's Fitness Marketing Supercamp In Thailand

2009-05-11T19:46:00.000-07:00

Well, it seems that the truth is coming out.

My students at my Thailand Fitness Products Bootcamp are showing their true colors.

Disappointing to say the least.

I thought they enjoyed themselves out here with me over the last 10 days.

Seems I was wrong!

Shame... I thought they'd like it...

Dax Moy
Fitness Marketing Made Simple

fitness Marketing Thailand: The TRUTH About Dax Moy

2009-05-11T08:45:00.000-07:00

I've got to admit, I'm shocked.

I'm stunned.

I thought that my Thailand Supercamp Was a success.

Obviously, my students felt differently...

Dax

What Have YOU Done In The Last 3 Days To Make Your Fitness Business Successful?

2009-05-03T22:45:00.000-07:00

Well, we're waking up to day four here at personal trainer success supercamp in Thailand so I thought I'd best touch base to let you know how we're getting on.

The short answer is...

...well.

REALLY Well!

We've already accomplished more in the last 3 days than most trainers would accomplish in 3 months or more, quite simply because of the intense focus we're all able to apply to our projects in this environment.

For instance, several of the guys have practically completed their books with the others not too far behind at all and ALL of them have a seriously improved product over the ideas they originally had when they first came to Thailand.

It comes down to the power of masterminding with other motivated people coupled with and intense focus and a deep commitment to the 'getting stuff done' that I'm always talking about.

The guys have been masterminding well past 2 am here and not a single one of them has stopped writing before midnight since they arrived. It's amazing to behold, I can tell you!

It also fills me with an amazing certainty that each and every one of them will accomplish amazing things when they get home to their respective countries at the end of our time together.

They have to.

It's the law of success at work.

They knew EXACTLY what they wanted - To create a best selling super-implementation program for their fitness niches.

They knew why they wanted it - We masterminded and coached the 'why behind the what' right at the start so that they all got crystal clarity and focus BEFORE they put pen to paper.

They knew the price - Not just the financial price, but the workload, effort, intensity, scrutiny and even discomfort of having your product closely reviewed by your peers.

They were willing to pay the price - It's ok knowing what the price is but at some point you have to ask yourself "Am I WILLING to pay it?".

Most people weren't.

They stayed at home.

I'm not knocking their decision to do so, after all, we're all grown ups and make our own decisions, right? But the truth is, if they REALLY wanted the level of success they claim to, they'd would have found a way to be here, just like those that came.

They didn't.

Finally, not only were they WILLING to pay the price, they're actually PAYING it! - They money, the tie away from work, the criticism of their peers, the late nights, the early mornings, the uncertainty and the deep soul-searching that most of them have had to go through have all been paid and are still being paid right now.

That's why their success is guaranteed and their lives are set to change MASSIVELY in the next 6 months.

You just watch!

As I've been telling the guys here, success is 100% predictable.

It's ACTION - REACTION.

Take a certain action in a certain way and a re-action is guaranteed.... Always!

So...

What action do YOU need to take TODAY to make yourself more successful?

Answer that question then DO IT!

Don't think about it, actually do it.

Your success is waiting!

Dax Moy
www.personaltrainersuccessacademy.com

P.S -In addition to all the amazing work they're doing, the guys have gotten some pretty cool and unusual experiences too...

Living in a 5 star luxury villa with maid and cook and swimming in a worm sea at midnight in a rain and lightening storm to name a few.

Cool huh?

Fitness Marketing Truths... Can You Pass The Test?

2009-04-10T02:50:00.000-07:00

Most of the personal trainers and bootcamp instructors that I talk to believe they know a fair bit about marketing.

Tell them about SEO and they say 'Oh yes, I know that'

Tell them about building lists and they're like 'Yup, doing that'

Tell them how to write ads and they respond 'I've been doing that for ages!'

A funny thing though, for all their 'knowingness' around what they should do and how they should do it, most of them still seem to be struggling to earn a decent living from their fitness businesses or, even if they make good money, they only achieve it by giving up huge amounts of their life to do so.

This isn't knowing.

This isn't marketing working.

You can read all the books, attend all the seminars, watch all the videos and sign up for all the masterminds and mentoring programs you want but that doesn't mean you've any savvy around marketing.

Every single mentor program I've run has had AT LEAST one or 2 of these people on it. They 'mmm hmmm' and 'uh huh' in all the right places, tell you that they understand the importance of what you're saying, tell you that they're ALREADY doing that because they read the books before the course and yet they STILL fail to see any appreciable growth.

Why?

Because they're confusing information with knowledge.

Information is just data. It's meaningless in most cases.

Knowlegde is information applied.

If you're not DOING what you've been told works then quite simply, you lack savvy.

As Yoda said 'There is no try, only DO!'

You're either DOING good marketing or you're not. If you're doing it, then it's working to bring you increased income and the lifestyle you want. If you're not well then...

Are YOU as savvy as you think you are?

Ready to find out?

Answer these questions as honestly as you can then check your score at the end.

I know EXACTLY who my target clients are

Do you know their age, profession, educational status, income bracket, marital status, parental status, pain points, pleasure points and more?

Can you name AT LEAST 2 major challenges that they face on a daily basis?

What SPECIFICALLY are they challenged by every day? What 'itching, burning, swelling' are they experiencing in their lives that are making it difficult to achieve their goals?

Do you have a clear solution strategy that demonstrates your value?

A solution strategy is a fully laid out plan of attack that encompasses every single aspect of overcoming your clients greatest challenges. You know these IN ADVANCE.

Do your prospects clearly understand EXACTLY what you can do to help them?

Being 'a trainer' means nothing. You need to postion yourself as a specific solution to a specific problem. Is your solution clear? Can your prospects understand how what you do is different to other trainers?

Do you have several services available, each matched to a niche within your niche?

Having a niche is important but that doesn't mean you should only sell one thing. Do you have 'bolt on' services that make your primary offer better or more complete?

Do you have a 'signature' product or service that is exclusive to your business?

This means NO-ONE else has what you have to offer. It's as uniques as your own signature and stands out from everything else (eg. Afterburn and Turbulence are similar but they are unique too. The products serve as the authors signature products)

Do you have have AT LEAST 1 free product or report that prospects can use to assess your knowledge of the area you work in?

People like to 'try before they buy' and a free report is a perfect way to show that you know your stuff about your area of expertise. This is not just beneficial, it's CRUCIAL in today's market.

Do you have a website that clearly explains my Unique Market Identity?

If I were to land on YOUR website right now, could I easily recognise that what you offer and how you offer it is different to your competitors or would I be hit with the 'me too' factor?

Does your website has a strong WIIFM factor?

Nobody wants personal training or bootcamps. They want the results that those services bring. They're asking 'What's in it for me?' Is your answer clear and unequivocal?

Does your website allow you to follow up with visitors by asking for opt-in ?

Got both an opt in box and a good reason to do so? Does your free report have professionally designed graphics representing it?

Do you have a regular newsletter that is content-rich?

Are you 'pushing the button' on your clients at least twice a week and giving them immediately useable information that they'll value or are you always plugging another affiliate product?

Does your website contain testimonials that serve to demonstrate the quality of your work?

Got testimonials, videos, audios and pictures from raving fans telling the world how good you are?

Does your website gives people a reason to visit more than once?

Does your site have any 'interactive' components that will make me come back or is it 'static' meaning that once viewed I never have to see it again?

Do you write articles that you post on your website at least once a month?

Blogs are great, but are you adding to your site too?

Do you submit articles to suitable link-sites that will enhance your site status on a weekly basis or more?

Are you writing and contributing articles to sites that can provide high value links and traffic back to your own site?

Do you have a clear site optimisation strategy that works?

Are you in the top 3 pages of search engines? If not, the answer is no.

Do you have a pricing strategy that ensures your services are attractive for the clients you serve?

If you're trying to attract bargain hunters is your prce low enough? If you want high end clients, are you expensive enough to be taken seriously? (Hint: most trainers pick their price by their competition NOT by the market they serve)

Do you regularly assess the market to ensure my prices are having the best possible impact

Or are you habitually stuck on the price bracket you're in?

Do you have a clearly understood risk-reversal strategy in place?

Do you make it easy for prospects to do business with you by actively shouting from the rooftops about your guarantee?

Do you regularly ask for (and get) referrals from clients?

Lack of referrals means lack of belief from your existing clients.

Is your client retention is high. Do they stay with you for 18 months or more on average?

Yes, we know that a good coach empowers their clients and that they may leave as a result blah, blah, blah but in truth, clients who love you, what you do and results you get them will stay for longer.

Do you have a brochure and business cards that are professioanlly created?

In the internet age we've been persuaded that many aspects of marketing are now 'old school' and unneccessary. They're not. Offline, people are still looking for that touch of class. Do you have it?

Do you have a uniform which is colour co-ordinated, smart and bearing your company logo ?

Or is it dirty sneakers, and old clipboard and whatever sweatshirt came to hand this morning?

Are you well known within your community as an expert on health and fitness?

Not just to your clients and your mum but to the community at large. Do they even know you exist?

Do you have a system of issuing press releases that gets you into the news AT LEAST 80% of the time?

Are you a regular newsmaker for your region?

Do you regularly give quotes to the media as their chosen expert on your subject?

Are you the 'go to guy/girl' for your expert area or do the press always seem to pass you by for joe trainer at the gym down the street?

Are you asked to present and talk on fitness related subjects AT LEAST 3 times a year ?

Are you getting talking requests for radio, TV or live events that involve you grandstanding your expertise to the public... or is Joe Trainer getting all that action too?

Do you feel that your marketing brings you all the clients you can comfortably handle right now ?

Are you as busy as you'd like to be? Are your employees? Do you have employees to earn you money while you sleep?

Do you have a mentor with industry experience who coaches you to faster results?

Or are you going it alone and making it up as you go, hoping that 'this year will be different'?

Is your business is AT LEAST 50% more profitable than 12 months ago?

Well, is it?

There's a lot more to ask, of course, but these 30 questions are a good place to start the exploration of just how savvy you really are about making a success of your fitness business.

If you answered yes to less than 15 of these (which will be about 80% of trainers reading this) then you really do need to start thinking about taking action right away. Fail to do so and your career in fitness will either be short lived or extremely stressful and unfulfilling... or both!

If you've accomplished 15-20 of these tasks already then you're doing slightly better than your average fitness coach but you still have a long way to go so don't rest on your laurels. Make it a priority to address your weak links right away and you should start seeing a pretty rapid improvement in your business success right away.

If you're at 21-29 then you're above and beyond most of the industry. Congratulations. Keep on doing what you're doing, tweaking, measuring and adding the missing aspects from the list above. Don't drag your feet on this. These few tweaks could quite literally double your profits overnight.

If you're at 30... what are you reading this for? Gimme a call and teach me everything you know : )

To your success!

Dax Moy
Fitness Marketing Made Simple

P.S - Be honest, how did you score? Tell us all and be done with it : )

Marketing Your Fitness Business To The Wrong Crowd?

2009-04-09T03:42:00.000-07:00

**THIS POST IS A RE-RUN IN RESPONSE TO A BUNCH OF 'PANIC' EMAILS I'VE BEEN GETTING LATELY... READ IT AGAIN!!**

I must admit, it's beginning to get on my nerves a bit.

I mean all this talk of recession.

It seems everyday I'm getting emails from personal trainers who're panicking because of impending recession and worried thattheir bootcamps, their studios and their gyms are going to go underor see such a big drop in business that they'll be struggling toget by and pay their bills.

The sad thing is, most of them are right!

Not because there's not enough business to go around and not because people are spending less but because they're choosing to accept that recession exists.

It doesn't.

Not for everyone, anyway.

Sure, it's easy to think that when something like a recession comes along that we all have to 'tighten our belts', curb our non-essential spending and ride out the storm until the next upswing but that's because we've been trained to think that way.

And we've trained ourselves to think that way too.

But the truth is, the only reason that so many people get hit so hard during times of recession is that choose to play the recession game.

Especially personal trainers.

They see their client list get smaller and their appointments drop off and so they start to discount their prices to attract more business. But the clients still don't come so they discount them even more.

If they're lucky they may see a little rise in business only now, because they're charging less, they're working longer hours, earning less money and in danger of losing even these clients as the recession kicks in.

Sad to say but this is what most personal trainers will do. In fact, from the emails I'm receiving, many are already doing it!

So that's the bad news, but like I said, it doesn't have to be this way.

There's something you can do TODAY to not only avoid the recession but thrive during it.

You can stop being a 'luxury item' to your clients and start becoming an asset.

What do I mean?

Well, what's the first thing that goes out the window when people are struggling financially?

Luxuries, right?

Or in marketing speak 'non-essential spending', meaning everything that's not essential to that person's ability to get through life.

Food, mortgage, utilities etc are all essentials that people MUST have. New cars, personal training, opera tickets on the other hand are, for most people, luxurious, non-essentials that are cut as soon as the R-word begins to be taken seriously.

And here's the problem; the way most personal trainers market themselves is based upon the 'luxury items' model.

They sell their services to people with disposable incomes that, most of the time, allow for the 'luxury' of personal training. These people are 'treating' themselves to PT, they enjoy it (mostly!), they want it and they may even need it but it will always be something that they're happy to keep in their lives for as long as it doesn't interfere with their necessities.

Trouble is, for most trainers this group makes up the largest proportion (if not all) of their client base meaning that they ALL purchased their sessions with you based on price and will all quit when the price seems too high.

Yet consider this; there are groups of people out there who don't consider ANY price (or at least, any price that a personal trainer could ask) as expensive or luxurious. They simply decide what they want and are determined to get it because they see it as an asset or investment that will benefit them.

For example, my clients pay me £150 and hour (that's around $300). The kind of people that can pay that kind of money aren't worried about inflation, depression or recession. They simply know what they want and are willing to pay the price to get it.

I've routinely been paid £2500 ($5000) plus for a day's work.

I've been paid £30,000 ($60,000) for a single month's PT plus $1000 a day expenses whilst travelling.

Right now I'm putting together a PT program that will cost £10-12,000 a week. Yes, you read that right, per person per week.

And all of this (and more) is going on during a so-called downturn.

How?

By removing myself from the luxury market of people who have to scrimp and scrape to work with me and instead focusing my efforts on those with greater affluence. Those who know what they want and are happy to pay for it regardless of the percentage rate the banks are charging.

To them, it simply doesn't matter. Not one little bit.

If you're thinking "That's all great for you Dax, but how does this benefit me?" then here's your answer.

Put your prices... UP!

Seriously, put your prices up. Move away from those who consider your services to be a luxury and instead start marketing to the affluent, the wealthy and the downright rich.

Sound too mercenary?

It's not.

Working with the affluent is no easy ride You'll earn every single penny you earn from them.

They expect better service, better results and, well, better everything. And they're right, after all, they're paying for it aren't they? They're paying for exclusivity, for that little bit more, that 'something extra' that isn't delivered by the $40 and $50 an hour PT's.

So you've got to be better and, more importantly, you've got to be seen to be better.

And better is more expensive, no if's, no but's.

Look, I know this runs contra to everything you've ever been told about recession but nevertheless it's true. Putting your prices up, taking your business 'upmarket' and deliberately attracting the affluent is the best way to recession-proof your business.

Still not sure?

Try this; add a high end service to your current marketing materials. Call it 'platinum coaching', call it what you want but make it clear that this is for those looking for that something special rather than simply personal training.

Proudly state that you're the most expensive coach around (I do it all the time because I am) and then wait.

It may take a little while but sure enough you'll come to know that what I'm telling you is correct; they're out there. Money in hand. Ready, willing and most able to pay you every single penny you're worth. They always have been; you just never asked before.

So ask!

Dax Moy
Fitness Marketing Made Simple

Joined Our FREE Fitness Marketing Community Yet?

Dead Fly Secrets To Fitness Business Success

2009-04-08T07:51:00.000-07:00

.

"How A DEAD FLY Taught Me The Secrets Of Personal Training Success"

Not that long ago, I was sitting in the reception of one of my personal training studios. It was a nice day so we had the studio door open to let in some `real' air and freshen up the place a little.

As I sat there watching people come in and out for their training sessions I noticed a large, black fly had flown in and after buzzing around for a few minutes and finding nothing of interest, it decided to leave.

It flew right past my head and with a `thump', hit the plate glass window before bouncing off and falling to the floor in a daze.

After a few seconds of circling around on the floor it took off again and took what I can only describe as a 'run-up' (flyup?) at the window in a greater attempt to get through the barrier that was keeping it from its goal of the outside world.

With an even louder `thump' the fly went down again and spent more time on the floor.

Well, to cut a long story short, that fly got up again and again and again and pounded at that window with all of its might for over 10 minutes before I had to get up and take care of a customer.

About 30 minutes later I sat back down in the same spot having totally forgotten about the fly and went back to my `people watching' when, out of the corner of my eye I saw the fly laying at the base of the window on its back, legs in the air.

It was dead.

Now, usually the death of a fly is not worthy of remembrance but this one I will always remember because its death taught me one of the greatest success lessons I've ever learned and I continue to reap the benefits of its teaching to this day.

(In fact, just before posting this message today I realised that I'd forgotten the lesson I'd been taught and realised why I'd been feeling a little stressed and frustrated today)

What Did It Teach Me?

That Working HARDER Simply Doesn't Work!

You see, in theory, that little fly was doing everything right. (According to the goal setting experts anyway)

It had a clearly defined goal − To get out.

It had passion − It risked and eventually paid with its life.

It was willing to work as hard as necessary to bring about its goal.

In fact, that little bug kind of reminded me of Me!

Actually, not only did it remind me of me, but of many, great personal trainers
that I'd met who knew what they wanted, had passion and were willing to work as hard as necessary to achieve their dreams but who were, over and over again bashing their heads in on the same invisible barrier that did for that fly.

And whilst it may not have ended in physical death for the trainer (I hope not!), nearly always it ends in the death of their hopes and dreams which, to me at least, is pretty much the same thing.

No, at that very moment it was clear to me that working harder would only ever
take me so far but that, if I were willing to do what the fly and so many other people were unwilling to do, I could achieve far more than I was that time.

All I Had To Do Was...

Change My Strategy!

You see, that's where that little fly had gone wrong and, truth be told, where I had gone wrong so many times, (including this morning!) is that it doggedly stuck to the same strategy even once it had failed to work.

Instead of flying 5 feet over to the open door to its freedom and whatever life awaited it beyond that invisible barrier, it continued to bang its head off of the window and, despite the fact that it was giving it everything it had and despite being so close to reaching its goal... failed miserably.

Just 5 feet in another direction would have made all the difference.

I'm sure you get the moral of the story but let me spell it out for you just in case...

If you think that working harder is going to get you what you want, you're probably wrong (unless you're really lazy already). If that were true then builders, scaffolders and any number of manual workers would be millionaires, right?

Hard work can only ever get you so far.

You've got to work smart.

You've got to look for a strategy that works and USE it rather than dogmatically sticking to one that you've become accustomed to or, like that fly, you'll end up on your back, legs in the air with nothing to show for all your time, all your efforts, all your money.

Only YOU know if your strategy is right or not.

If you're consistently achieving more, earning more and having more of the lifestyle that you always dreamed of then your strategy works. Keep using it and yes, in this case, work harder at perfecting it.

If, on the other hand, you're struggling with your income, your expenses, your time, your relationships and your health then there's no ifs or buts about it, your strategy is plain wrong.

Stop trying to make it work on muscle alone. Working harder won't get you what you want. Quit what doesn't work and start over.

So, c'mon then, what's NOT working for you? Identifying it is the starting step to change, so spill the beans : )

Dax Moy
Fitness Marketing Made Simple

*********************************************
Join My FREE Fitness Professional Community
at www.personaltrainersuccess.ning.com TODAY and switch from working harder to working
smarter right now!
*********************************************

Fitness Busy-ness or Fitness Business? Which One Do YOU Have?

2009-03-19T00:48:00.000-07:00

As you guys know, I get a lot of posts here on the community and even more in my inbox asking me how I get so much done in a week toward my business.

I've always just taken the 'these are my targets. let me go get 'em' approach to most of what I do and so, I guess, it's juts a matter of getting stuff done.

Easier said than done.

Especially if you're in the habit of being busy versus be effective.

There's a HUGE difference between the two y'know.

Busy is easy to do.

It looks something like this:

Wake up early, eat a rushed breakfast, turn on computer, check your inbox for any 'important' emails, realise it's getting late and rush off to first client, finish client (or two) then get back online and start ploughing through the latest emails you got from the various marketing and PT lists you are on, click on a few links, read a bunch of blog posts and watch a video for 10 minutes that says exactly the same as the one that the guy yesterday sent you, go back to your email just in case an important email came through whilst you were reading the blog, it did (another newsletter), read it, realise your next client will be here in 5 minutes so switch off computer, complete another PT sessions then get back online to check out your favourite communities and blogs, leave a few posts and get ideas for posts that YOU could write, don't write them, instead read another post, another email, watch another video, write a client program, train another client, check your mail again, think about writing something for your blog, don't write it, head home, read a marketing book, don't use any of the new techniques you've learned because you're 'not ready' yet, go online, check email again, check out interesting community posts then collapse into a semi satisfied heap that you've had a busy day and earned a good night's sleep.

Phew!

Does that sound like your day? Or something like it?

It's easy to get to that stage when you fill your day with busy-ness rather than business. The two are not the same in any way, shape or form.

Busy-ness has very little business building or money making activity within it. Although you're on the go all day, hardly anything actually gets done and, as you already know from previous posts here, you only get paid for done, right?

I recently looked at one of my average days to see how I used it and i think you might find it interest, both for the similarities and the differences.

==> Trained 5 clients
==> Wrote 3 blog posts
==> Wrote 3 new email messages to my lists to drive them to blogs
==> Wrote a detailed website brief for my new site and sent to elance
==> Watched a 30 minute video from a program I paid for (Meaning I WANTED the advice)
==> Used what I learned to create my March Madness promotion at my studio
==> Wrote March Madness promotion brief and and briefed my staff verbally
==> Conducted a 2 hour team meeting where I laid out marketing strategy AND delivered a lecture on lifecoaching and goal setting
==> Spent 1 hour in my various communities answering reader questions or responding to interesting blog posts.
==> Spent 15 minutes skim reading all the emails from the lists I'm subscribed to. Deleted unnecessary mails, saved interesting ones only if I intend to do something with what I learned. If not, in the bin.
==> Wrote an elance brief for 20 hours of transcription. Hired my elancer within first 30 minutes, sent the escrow amount and the audio files within 1 hour.
==> Wrote 6 page worksheet for my mentoring call.

Now, let me be honest, I still had some downtime (I went to see Marley and Me with my wife and youngest son), I still stopped for lunch and had about 30 minutes goofing off with my staff and yes, I still worked when I got home in the evening.

But that's the operative word; I WORKED. I didn't sit on the internet until 9.30pm and get nothing done.

As you can see, that's a pretty full day, right? There's a LOT of productive stuff going on in that day and yes, it truly is an average day for me... and I still feel like I don't get enough done!

Yet, it's about 10 times as much as the average personal trainer or fitness professional.

The thing is, if I can do this so can you.

Just like you, I only get 24 hours a day to do my work. I don't get given extra hours because I've already written an ebook, already have a six figure income or already have my own personal training studios. I get exactly the same.

So does Bill Gates.

So does Warren Buffet.

So does Steve Jobs.

Yet look at what 24 hours in THEIR days can generate!

Success isn't about filling the day with being busy guys. It's about focusing on what's important to your business and your life goals and then getting them done!

Make a commitment this week to working on getting stuff done rather than just being busy and I guarantee you'll see results that you don't normally see in a year.

Get to it.

Get it done!

Dax Moy
Fitness Marketing Made Simple

P.S - Write a list right now of all the REALLY important stuff you could be doing today and all the stuff you've been putting off then, well, just do it. Make a commitment to getting this stuff done ASAP.

Breaking Down The Barriers To Fitness Business Success

2009-03-14T11:15:00.001-07:00

Here's another of your questions answered.

This time from Jude... Thanks Jude! : )

"How would you address the situation if it was someone very close to you that was constantly presenting barriers to your success??  What do you do when you have a client that is doing phenominally well but can't appreciate the small things they achieve... glass always half empty kinda person...but always hard working."

Jude

Here's my answer...

Hi Jude

In the case of someone close to you presenting barriers to your success, I think that there are several powerful things you can do to either bring them onside or get past the barrier altogether.

First, I think it’s worth asking them what they are afraid of.

In truth, when a person you are close to tries to block you it’s usually because they have fear of some kind over where your success might take you.

Ask them.

Ask them what the fear is and understand that they probably won’t call it ‘fear’. They’ll likely say that they are concerned or worried. Same difference. It’s fear.

Let them have their say.

Let them go through their fears then repeat them back to them.

For example “So, you’re worried that if I make this project successful that we’ll have less time to spend together than we do right now? Ok, then what do you suggest is the best way to bring this to life AND not have our relationship affected? How would YOU deal with this?”

Often, hearing the fear from someone else’s lips is enough to make it appear as it is. Small, unfounded and… ridiculous (in most cases).

Further, having THEM create the solution takes the negative wind out of their sails and puts them into a positive mindset, one where they’re being asked to create a solution rather than focus on the problem. It’s very difficult to remain negative whilst being creative.

Finally, if the above fails and they are still actively engaged in sabotaging you, you need to ask if they are the right ‘fit’ for you. A difficult question to ask but one which MUST be asked if either of you are to be happy.

You see, I don’t believe that a successful relationship (of any kind) can come from a mindset of toleration. Of ‘putting up with’ each other. Of compromising.

Compromise as a concept is overrated. It means that both partners have lost something as opposed to both of them gaining what they really wanted. It’s lose-lose NOT win-win.

The key to success comes from being in the driving seat of your own life whilst not taking away from those around you. Giving up the keys to others serves no-one and ultimately creates only unhappiness for all concerned.

Now, your second question…

This too is a pretty simple one.

Prove it to them.

PROVE how well they are doing with weekly measurements, weekly photo’s, weekly ‘this is how far you have already come and this is how far we’ve left to go’.

Talk to them constantly about the ‘big picture’.

Keep the goal uppermost in their mind at all times by proactively creating conversations that talk only about the goals and what is left to be done. This is all vital.

But more vital still is digging down to that very core with the most important question of all.

‘WHY?”

The real power in goal achievement and motivation/inspiration is the clarity of knowing why the goal is important, what they are doing it for. Lose sight of the why and the goal degenerates into nothing more than a chore. Something to be gotten ‘out of the way’ rather than pursued and enjoyed.

Like the old saying goes ‘If you have a big enough ‘Why’ you can endure almost any ‘How’.
WHY is the real fuel of success and motivation.

Hope this helps!

Dax Moy

Fitness Marketing Tips For Personal Trainers

How To Avoid Burnout In Your Fitness Business

2009-03-09T16:53:00.000-07:00

Here's another question!

"Hi Dax,  

With all that you do, how do you avoid burnout?   

Amanda"

Hey Amanda

I avoid burnout in numerous ways actually, but first and foremost among them is that I mostly work in areas that I’m very passionate about. More than passionate, in fact, but purposeful.

I’m very fortunate that most of my goals are exciting to me (initially at least) but that ultimately, they fall in line with my passions and my ultimate ‘big picture’ purpose which is…

‘To have a lasting positive impact on the lives of every person who I come into contact with, whether in person or by other means’

With such a purpose I genuinely go through my day every day asking ‘am I achieving my purpose?’ and I can answer it easily.
That’s not to say I always achieve it. I don’t.

I get upset, angry, impatient, frustrated the same as everyone else, however, I’m aware that those feelings are taking me off of my purpose and so I’m able to correct course pretty quickly and get back on target.

This, I believe, is a huge part of avoiding burnout. Knowing what you’re here for and spending most of your time working toward that end.

On a more pragmatic level, I ensure that my year is divided into phases.

I don’t believe that we can run full tilt all the time without burning out, no matter how passionate we are or how inspired our purpose. Sometimes you just need to charge your batteries.

So, instead of letting the batteries run out and being forced to rest and recharge them, I and my family have adopted what we call ‘the 12 week rule’.

This means simply this; we will NEVER go longer than 12 weeks without taking a family trip or adventure somewhere. Normally for 2-4 weeks though sometimes longer and often a little shorter.

The beauty of this approach is that we all know IN ADVANCE how long the next ‘race’ is to be run. We know that I may be working flat out for several weeks, that I may be traveling or working on time consuming project, but they also know for certain that it will end and that we’ll be going somewhere great at the end of it to spend time together.

Oftentimes we’ll not even wait for 12 weeks and go somewhere much sooner, but it’ll never go beyond that.

Want to avoid burnout?

Simply draw out your finish line IN ADVANCE and ‘run’ as hard and fast as you can with your goals safe in the knowledge that your chance to recover and get your breath back is never that far away.

Hope this helps

Dax Moy
www.personaltrainersuccessacademy.com
The Home of fitness marketing and personal training Success

P.S - Here's my 'anti-burnout' trip that I took this weekend. Along way to go for a couple of days but really recharged my batteries : )

Fitness Marketing: Guarantees and Getting Known Locally

2009-03-03T00:12:00.000-08:00

Yesterday's affiliate marketing question seems to have stirred up a few people. I got some great email feedback but realise that I forgot something VERY important.

About commissions.

Traditional wisdom says to pay as much as you possibly can afford. as affiliates are pretty greedy and will be more inclined to work on your behalf if they get paid more.

Makes sense I guess, but personally I prefer to take this approach.

If the affiliate sale is about SALES then I normally pay about 50%, sometimes more. Given that my products are not cheap, this, I believe, is a decent commission rate and fair to both.

However, if I'm about listbuilding so that I can remarket later, then I'll give away as much as possible.

So it depends on the goal.

But I see no reason why you should have your affiliates making more money than you from your efforts. Maybe I'm wrong, but hey, that's my belief about this.

Anyway...

Today's qustion is from Andy Sloane.

"Hey Dax, Good shout on this post, as a relative novice it'll be great help.

1. What's the best way to attract clients from my local area so that they sign up with me?

2. Do you think that my offering guaranteed fat loss results is the way forward? I've had great results with all fat loss clients thus, far, the latest girl lost 9cm off the waist after 6 weeks, so I'm pretty confident in my methods, but think perhaps I've still not had enough to want to guarantee results?!)

Thanks bro

PS- bought your cookbook yesterday, big fan of the lemon dill chicken ;-)
Andy"

My answer...

Hey Andy,

There are lots of ways to get 'slightly famous' in your local area but here are the most effective.

1. Write... a lot! - The truth is, no matter how good you are at your job, if you don't exist in Google then it's like you don't exist. Even if I read a flyer or ad from that grabs my attention, I'm still going to check you out in Google to see what you're about.

If there are only 5 entries for your name then I'll probably skip your services. If there are 15,000 then you stand a good chance I'll call.

So write articles, put up regular blog posts, submit youtube videos, make comments on other people's forums or communities... but get known!

2. Don't advertise... educate! - Most people are sick of being advertsised and sold to but they're happy enough to have someone educate and teach them something they want to know.

So teach!

Instead of putting together flyers for your business saying 'Hire Me', put together colour handouts with sample workouts, fatloss or nutrition tips. More work, for sure, but more effective too!

3. Talk! - The only way we truly know if a person knows their stuff or not is to hear them say it. When they talk, we ascertain their level of expertise right away. We know if they are the real deal... or not.

So talk!

Hire a hall or other venue and invite people to hear you talk on a subject that you're already comfortable with. You'll wow them and they'll want to work with you.

So simple!

Of course, there's a lot more but that's a start : )

Now, as to guaranteed fatloss, the answer is a resounding 'yes'!

Yes, you should offer a guarantee. Not just on fatloss but for all your services.

It will elevate you and your business massively in the eyes of your prospects and make you the obvious (and only) choice for training.

My company offers a double your money back guarantee if we can't help you lose a clothing size in 21 days.

I personally offer a 10 x money back guarantee for the same.

Does it work?

Well, I'm the highest paid personal trainer in the UK so it's certainly not hurting, right?

Offer the guarantee.

Watch your business change...

...overnight!

Hope this helps : )

Dax Moy
For more Personal Trainer Marketing Tips
Visit www.personaltrainersuccessacademy.com

Got more questions?

Post 'em!

Your Questions Answered: How To Attract Affiliates To Your Product Launches

2009-03-02T12:21:00.000-08:00

Well, I asked for questions about how I could help you with your fitness business and I certainly got them... HUNDREDS of them!

Yes, I got a few here on the blog but my Personal Trainer Success Community PM inbox and my private email box got a ton too.

So it looks like you'll be getting a good few blog posts from me for a while as I answer them all : )

Now, my first question has been asked by about 20 people so far so I'll start with this...

"Hey Dax

I need to know how to get good affiliates on board to help sell my Go Sleeveless program.

I've become all to aware that you can have the best product in the world, and even a decent sized list, but if no affiliates are interested, nothing happens.

I am assuming most of the steady flow of traffic and daily sales on most fitness pro's sites are driven by affiliate sales, so that's why I ask.

Maybe I am wrong on this? Maybe we need to drive our own traffic?

Dunno, I'm confused.

Love to hear your input mate!"

Rylan Duggan

My Answer...

Hey Rylan (and everyone else with an affiliate question).

Whilst I'm not the leading expert on affiliate marketing, I've had a fair bit of success at being an affiliate myself and recruiting others to my own products so I'm confident that what I'm about to share with you will work well.

First, the key to affiliate marketing is to be prepared.

By this, I mean having your product 100% finished, your website up, your copy written, your affiliate provider (clickbank for instance) prepared, your download pages ready, your auto responders set up and, to all intents and purpose, a fully functioning product that I could buy right now if I wanted to.

Nothing kills possible affiliate deals faster than having to wait for things to 'get ready'. Affiliates, the good ones anyway, are business people and they want ready-made.

Second, have all the traffic generation materials prepared .

This means keyword rich articles (in abundance), youtube videos (again, keyword rich), blogposts etc that your affiliates can point their lists to during the course of the promotion you'll be running.

Failing to provide this material pretty much kills any affiliate promotion dead.

Third, test small.

Start with a 'soft launch' to your own lists and gather data on click through rates, conversions etc before you approach the big boys. I know this is different to most of the launches you've seen but understand, these are to bigger lists with networks of other trainers supporting them.

As a first timer or newbie you need to think differently.

Gather your data and THEN approach the bigger affiliates and tell them how well you convert... and they'll love you for it.

As they say 'time spent in reconnaissence is never wasted'.

Fourth, use a 'reason why' approach to your launch

People will act if you give them a reason to. 'Because I'm Launching' is rarely one that engenders action. Sometimes it does but not often. Tie it into something. A national day, a movie release, your birthday. It doesn't matter, but give your release a reason why.

Fifth, don't just 'go for the goodies'

Most launches look like this;

Friday you announce a three day sale starting monday.

Monday you launch with an email telling people to visit your site and buy your product.

Tuesday is the same.

Wednesday you tell 'em to hurry as the sale is ending.

Game over.

That's it.

Sure, there's a bit more... but not much!

Instead, play the long game.

Think of a launch as a 28 day conversation.

This reduces the 'stress' to sell.

Have a conversation about fat loss, ask what the main problems your readers (or your affiliates readers face), answer their problems, give them articles related to your product, send them to videos that reinforce your message and, of course, funnel them through an opt in page.

DON'T squeeze them for the sale.

Just talk.

As you move toward the last week, put them on standby for the main event.

If you do this right, you won't need to sell, they'll want to buy. Big difference!

In short, make your launch an 'event' NOT a sale.

People don't like to be sold, but they'll line up around the block for an event, right?

And so will affiliates who, when they see how your launch is lined up, will smell easy money and jump at the chance to work with you.

There you go! : )

Dax Moy
www.personaltrainersuccess.ning.com
The Web's Largest FREE Online
Community For Fitness Professionals

Go on then... gimme more questions : )

Questions, Questions!

2009-02-26T03:31:00.000-08:00

Questions are powerful.

With good questions come the potential (if you're paying attention) for great answers and great actions.

Great actions can completely change the outcome of your life. I know, asking some great questions about my own success has completely turned my own life around over the last 6 years.

So...

I've a question for you.

If you could ask me absolutely anything you wanted to know about achieving great success in any area of your fitness business what would you mos want to know?

What if you could ask me any TWO questions... On ANYTHING related
to the success you most dream of?

That's what I'm offering all of my readers today.

Just post your 2 questions about fitness business success in the comments section below and I'll do my best to answer them in the coming days.

Go on, post away! : )

Dax Moy
http://www.personaltrainersuccess.ning.com

P.S - If I get a lot of similar questions I'll host a series of
free teleseminars to answer them... so get asking! : )

How I P%$$ed Off All The Local Gyms In My Area

2009-02-23T13:11:00.001-08:00

Hey Guys

So here's the deal...

I run a personal training studio in Central London with 7 gyms within 5 minutes of my centre each of which offer pools, classes, sauna, steam, juice bar, hair salons etc, etc.

They all operate memberships of several thousand members.

My studio is PT only. 3000 Sq Ft, no pool, no steam room, no sauna.

You get the picture.

We do not offer unaccompanied use of the studio for training. You're either getting PT or you're not. If you're not, you train elsewhere.

So, we recommend our clientele to the gyms nearby, choosing each based upon the program needs, the available budget and convenience in terms of our clients' travel arrangements.

We've always done this and, despite speaking with gyms about cross referrals, we've always been told that they operate their own PT's so can't refer, but that they're 'happy to help US out by giving our clients somewhere to train' (Nice of them, right?)

Anyway, here's how I pissed them off today (and will remain pissing them off all this week).

I've had my team members distributing flyers for our PT services near each of these gyms.

Not on their premises, mind you, but in the public areas outside.

Why?

Well, believe it or not, NOT because we're trying to compete.

We're not. In fact, we Can't!

We're doing this for 2 simple reasons.

1. Go to where the target market are - Our target market are those who are looking to achieve their health and fitness goals. Where better to find them than gyms?

If you advertise in a magazine, you (presumably) put your ad in a publication that will be seen by those who are interested in your services. Doesn't it make sense to do the same in the real world?

2. Offering services that others cannot - Those that are interested in PT in their gyms have taken them on already. Those who do not either don't want what they are being offered OR have tried the service already and did not find it fit their needs.

That being the case, we're offering services that the gyms can't/don't/won't.

Again, no competition necessary.

Well, that's my take on it.

Seems the gyms have another view.

They're not happy.

They're upset.

My team are being told to move on (though they're not moving).

I'm getting phone calls and emails of complaint.

Apparently, it's 'not done'.

Personally, I don't care.

Bottom line?

This is an aggressive move, but aggressive isn't competitive. It's vigorously energetic, it's boldly assertive and yes, it's making an all-out effort to win. But that doesn't mean that others lose.

Shame the clubs don't see that.

They'd rather me lose than share a market that isn't using their services.

I don't mind us BOTH winning but I don't plan to lose!

Dax Moy
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The Internet's Biggest And Best FREE Resource For Fitness Professionals
WWW.PERSONALTRAINERSUCCESS.NING.COM
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P.S - On a side note, this strategy has been applied to the big chains only. The small, independent gyms and PT studios in my area are not on my 'to be pissed off' list. I figure they've taken enough of a battering from the chains already...

The 3 Rules Of Fitness Marketing Success

2009-02-21T14:47:00.000-08:00

Watch this short video of the Fitness Success Blueprints workshop I did with Craig Ballantyne last year and learn not only the 3 rules of fitness marketing success, but also the deadly four words that are keeping you from experiencing it for yourself.

Once you learn them... everything changes!

Don't forget to leave a comment!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - Are you a member of the fastest growing FREE personal trainer success community online?

www.personaltrainersuccessacademy.ning.com

Last Call For Thailand Supercamp

2009-02-13T14:12:00.000-08:00

Hey Guys

This is my final push for any 'stragglers' for the Thailand camp in May.

If you're even considering taking one of the 8 places I have left then now's the time to either commit or bow out completely. Sorry if that sounds pushy but I have to book the villa based on the number of attendees and won't really have the ability to add late attendees once all beds are taken.

Here's the villa I'm looking at right now...

As you can see, it's a gorgeous place and one that's mere minutes from the powder sands and turquoise sea that we'll be playing on and filming on daily.

Nice! : )

Can you imagine... (here's the wavy 'dream wiggles' at work now)...

...Waking up every morning to a beautiful tropical paradise and working out on the beach and then a swim in our own private 10 meter pool before a delicious breakfast prepared by our own private chefs?

...Spending a full 10 days in the company of other like minded, dedicated and 'going places' fitness professionals who share ideas and support freely to help you complete your projects easier and faster than ever before?

...Lunches on the beach, playing volleyball or indulging in water sports (or even just catching some rays) before getting 'back to the office' in time for an afternoon of result-producing masterminding and focused effort on your signature project idea?

...Evenings where you choose from relaxing in tropical paradise with a glass of what you fancy and your toes in the ever-warm Andaman sea or hitting the local town for shopping, eating, dancing or whatever else takes your fancy?

Sounds great right?

I'm excited myself and I've been there 18 times in the last four years : )

But look, it's not all chilling out and catching rays (though there will be plenty of opportunity for that), it's about finally finishing that product you've been meaning to finish for years but never really gotten around to.

The one that, once complete, will allow you to visit places like this at will AND earn money while you're there.

(That's why I'm taking you to 'another world', so that you can experience a little of the success you've always promised yourself you'd have when you 'made it'. I promise, once you have, you'll become addicted to success and want a lot more)

So there'll be a lot of work.

Each and every day there will be a task to complete in full. No if's, no but's. If we get the task completed we'll party and chill out in the evening. If we don't, we'll work until it's done, even if that means through the night.

I mean it!

See guys, the aim of the Thailand camp is to finally get you to do what has always eluded you in the past when you've tried to create your products alone.

Get stuff done. Get it finished. Get paid.

So we'll be dividing the mission of thinking up, creating, writing, filming, editing, copywriting and automating your product and site into 10 very distinct tasks and work them til they're done.

In short, you simply cannot fail to produce the work of art that lies within you and get paid for it.

On top of that, you'll be developing a distribution network of thousands of email addresses through all the other participants who will cross promote your product meaning GUARANTEED sales when the site goes live.

That's worth the cost of the bootcamp itself (especially when I teach you how to create a product launch that will ramp your sales off the chart).

So look, yes it's expensive (but considering it's 10 days in paradise and you're going to finally finish your product, it's a steal) and there's no way around that, but you're getting on the inside track on the only course of it's kind in the world.

Yes, it's time off work or away from your family. I know how that is. It's tough, but sometimes you simply have to bite the bullet and pay the price for the success you want. Unfortunately, success demands that you pay your dues in advance, there's no other way. Sure, family will miss you, but when you make the money you want to make from your product you can take them to Thailand yourself, right?

Yes, you may think you lack the knowledge, skills or abilities to create a desirable product but I'll prove you wrong. No matter how young or old, male or female, industry newbie or 10 year veteran, no matter what your niche (or lack of one), I'll show you how to create a killer product.

And no, it doesn't matter if you're a great writer or not, you don't need to be.

All you need is the desire and the commitment to take action and I promise you'll have something amazing at the end of 10 days and will be ready to make your own passive income in no time.

But look, as I said, I need to book this villa. There's no more time for hanging around with this or thinking about it. It's time to act. Either way.

I'd love for anyone who's serious to come along. I think it will make the event amazing to have the mental resources of more motivated and inspired people along but I also know that people are often stuck and find it hard to step away from their comfort zones. I understand and appreciate that, I really do.

I just think that if you're stuck and your life never seems to change for the better then there comes a time when YOU have to make a change. There is no other way.

Thailand offers the opportunity for you to change in many, many ways and will deliver the knowledge, skills and abilities that will set you up for life. I know it because they're the same ones I personally use and teach to my own students to help them get successful.

You'll get them in 10 days... and a tan! : )

Anyway, enough!

This was longer than I intended but I'm excited and passionate about this so my fingers wouldn't stop : )

You know as you read this if you want to come or not.

If you do, let me know by visiting www.personaltrainersuccess.ning.com and posting me a message.

If not, then thanks for listening to my mad ramblings : )

Dax Moy
www.personaltrainersuccess.ning.com

P.S - This is going to be crazy good : )

Do You REALLY Want Success?

2009-01-22T09:48:00.001-08:00

I just got sent this link from Ryan Lee and watched the video... and was utterly blown away!

Gary Vaynerchuk pretty much said everything I've always wanted to say about becoming successful (though he swears a little more than I do : ) and summed up the real way that we get what we want from our businesses and our lives.

Watch the video now. It's 15 mins but well worth it.

You see what I mean??

There's no doubt about it. Gary speaks true.

If I had a pound for every trainer who ever asked me how to become more successful, yet who were:

a) Working in an area they were not passionate about.

b) Expecting to make money BEFORE they finished the real work.

c) Refusing to invest in learning the skills required to become successful.

d) Afraid to make sacrifices to get what they wanted.

e) ALL of the above

If I had a pound for each of those people, I'd be a millionaire. I swear it.

Look guys, there's no getting around this. To get to the success that most of you dream of is going to take a lot of work. And it's hard.

That's why it's important that the thing you intend to make money FROM is your passion, your joy, your love. If it's not, move on!

If you're expecting to make money before you've completed the work assigned to you, forget it. you only get paid for done, remember? You can directly attribute someone's successes to their completed tasks. Not wealthy enough? Not happy enough?

Finish something!

If you lack the skills required to finish something then you need to learn them... soon!

If it's going to cost a lot of money, or time or effort, so what?? It'll cost you a lot more in terms of lost potential income, frustration, unhappiness and an unfulfilled life if you don't invest in learning the skill.

Whatever the price, pay it. Once you have the skill, it's yours forever.

If you're going to get to where you want you're going to have to sacrifice. No ifs, no buts. It may be that you work long hours, it may be that you miss a few vacations, it may be that you draw on your credit cards to bring your idea to life. If that's the price you have to pay, then pay it and do it soon. you'll certainly never receive the reward if you don't right?

Guys, most of you know already what you need to do to get ahead, yet many of you simply won't do what you know.

Stop wasting time, stop wasting energy, stop wasting your life.

The simplest way to success is simply to say 'yes' to what you know you need to do and stop procrastinating and making excuses.

Now, what do you need to do?

Write it below... I dare ya!

Dax Moy
***********************************************************
www.personaltrainersuccess.ning.com
The World's Largest FREE Personal Trainer Success Resource!
************************************************************

How To Grow A Great Fitness Business... Even In A Recession!

2009-01-22T01:56:00.001-08:00

Despite what you may be experiencing, thinking or feeling about the current recession, there are still huge profits to made working in personal training and fitness. In fact, you could say that there has never been a better time for the industry than right now, after all, whilst many other 'luxuries' like buying cars, taking vacations and even dining out may be on pause right now, people don't simply quit their fitness, nutrition and rehab programs solely because of money.

How people feel about their bodies will never change, recession or not.

They will ALWAYS want to look, feel and perform better than they currently do and, whilst they may temporarily 'downgrade' a personal training package to a bootcamp or bootcamp to a gym membership to allow it to fit into their new budget, it's very rare that a person will quit their health and fitness goals entirely because money is tight.

(They'll quit for a thousand other reasons if they're not committed to their goals, but that's a different article!).

Most personal trainers and bootcamp instructors don't get this at all. The typical reaction amongst the vast majority of them is to batten down the hatches, reduce their outgoings by saving money on their marketing and hope that they can weather the economic storm well enough to start attracting clients 'once things settle down'.

The trouble is, this is 180 degrees in opposition to what they really should be doing... Marketing harder than ever!

You see, rather than the recession being a bad thing, you need to realise that it is, in fact, a brilliant opportunity for you and your business.

Think about it; because most of the business competitors in your market are reducing their marketing budggets, putting their client attraction strategies on the go-slow and waiting for the recession to burn itself out, they are decreasing rather than increasing their own visibility. In effect, they're creating a vaccum in the fitness market.

Where the public used to have 50 trainers, studios and gyms to choose from, they now have only 10 or so. Where there used to be bundles of ads, flyers and direct mail pieces vying for their attention, now there are far, far fewer messages reaching them, meaning that each one can be heard more clearly and have much greater impact.

Most fitness professionals don't get this, though those who have ventured byond the 'personal trainer' label and have developed a more entrepreneurial mindset certainly do... and they take advantage of it, enjoying the less competitive playing field while it lasts.

The trouble is, most of those who work in fitness and health lack the entrepreneurial drive necessary to succeed when times get tough. They can't see past the fact that their role is more than just writing exercise programs, spotting on exercise routines or writing nutritional programs. It's about leadership.

Leadership is about using your passion and purpose in a focused, clear and results-oriented way that inspires others to follow and take positive action themselves. Rolling over and playing dead during times of struggle or adversity is not leadership in any way, shape or form. It doesn't teach your clients to stick with their goals when things get tough for them does it? In fact, it sets an example that when things get tough with their programs, their diets, their lifestyles that they too should quit and try again 'when the time is right'.

Is that what you want to teach your clients?

Thought not!

So instead of getting caught up in the 'woe is me' recession-based conversations that are going around at the moment, take a 180 and focus on the opportunities that currently lie before you because there really are many, many of them... if you'll only open your eyes to them.

Forget reducing your marketing commitments right now, instead, ramp them up. Do more. Become more visible now than you ever have before. Get creative and most of all, have fun with it.

The truth is, no matter what you've been told about becoming successful, no matter how many self-help books you've read, no matter how many motivational seminars you've attended and tapes you've listened to, there really is only one way to become unstoppable in your quest for fitness business success.

Refuse to stop.

Now is the time to hit the gas, not the brakes.

Floor it!

Dax Moy

For more help in writing ads that will attract a screaming horde of new clients to your business, get yourself a copy of Scientific Advertising For The Fitness Professional and use the 21 Strategies to create magnetic ads that will get your phones ringing off the hook!

Personal Trainer Supercamp In Thailand

2009-01-15T11:26:00.000-08:00

Hey Guys

It's becoming real!

My Online Success Blueprints Supercamp in Thailand is well
and truly shaping up to become something VERY special.

Very special indeed!

In fact, it's going to be unlike ANY other event EVER put
together for fitness professionals. Easy to say I know, but
100% true, nonetheless.

Whether you already have products selling online or you're a
complete passive profits newbie, you'll benefit HUGELY from
the event.

In fact, I can prove it 12 times over : )

Reason #1: Not a hypothetical marketing seminar.

In fact, this isn't a 'seminar' at all. It's an intensive
masterminding session designed to help you go through the
process of bringing your online business to life, rather
than 'thinking about it', discussing it or theorising about
it.

--
Reason #2: No holds barred.

There will be absolutely NO PART of the product creation,
marketing or sales cycle left from your 'education' during
the 7 days of the supercamp. No 'secrets' will be kept from
you, no 'extras' will be charged. You'll have 100% free and
clear access to every online money making concept that I and
your fellow masterminders possess.

--
Reason #3: 'Real Time' Product Creation.

During your 7 days at suupercamp you'll breathe life into your
product idea, you'll design it, film it, write it, record it,
build the website, write the sales copy, set up the merchant
side of things and, by the final day, be in the position to
ACTUALLY SELL your product or service.

--
Reason #4: Networking opportunity unlike any other.

You won't be in this alone. During the 7 days of supercamp
you'll build a network of partners who will help not only in
the creation of YOUR product (and you in theirs) but they'll
also become part of your product launch team, sharing your
product with their lists and generating serious income for all.

--
Reason #5: Rapid Income Generation

For the first time ever, I'll be sharing some of the
juiciest strategies and systems I've used to generate six-figure
payouts in 7 days or less... without an affiliate army. Once
you apply them to your products your success is practically
guaranteed!

--
Reason #7: It's Essentially Free!

Take a 100% tax deductible business trip to one of
the most beautiful places on the planet, meet great people,
see great sights AND earn an incredible online income all
at the same time.
--
Reason #8: Experience The Luxury That Your Successful Product
Will Soon Afford You

Stay in a luxury Thai Villa with catering staff, maids and
(if you want them) daily massages, yoga sessions on the beach
and much, much more. Rather than a 'once in a lifetime' experience
you'll come to EXPECT this type of experience ALL the time!

(I've been to Thailand 18 Times in the last 4 years)

--
Reason #9: Make A Holiday Of It

It's not all work, work, work y'know!

As well as our masterminding, product creation and website
design, we'll be having some great parties, fun days out and
other 'surprise' experiences that are all guaranteed to make
event a surefire winner... and great fun!

Not only that, you can even stay on a few days at the end of
the event (for a small fee) and have a few days winding down
and exploring the area before leaving for home.

--
Reason #10: Easy 4-pay payment plan to make things easier on
your bank account.

Just pay a £100 deposit to secure your place and, if accepted
pay the remainder in 3 equal payments (final payment due 28 days
prior to event) making it more manageable for you over the
coming months.

--

Reason #11: A £750 discount for all current mentor students

If you're a student of my mentoring program you receive an
automatic £750 reduction in the costs for the event by way of
thanks.

--

Reason #12: **Only For Early Bird Signups**

For All who sign up BEFORE Jan 15th I'll throw in an all
expenses paid spa day at one of Thailand amazing spa retreats
where you'll have a team of wonderful therapists work you over
with a stunning array of treatments, therapies and massages
that'll leave you feeling wonderful from tip to toe.

Believe me, this is COMPLETELY different to any kind of spa
experience you may have had in your town, these guys are pro's
of another caliber!

--

There are more reasons but I think you get the message : )

The program is pretty special, the location is pretty special
and the effect on your business and your life will be pretty
special too.

That's not sales hype, I mean every word of it.

But whilst I'm happy to market the event, I'm not 'selling' it
to you. You either want it or you don't.

I think the price of £2750 is more than fair for 10 days of my
time AND accomodation in a luxury Thai Villa.

You'll have an amazing time, experience amazing things AND see
your online business grow IMMEDIATELY upon completion of the
supercamp as a result of attending. In fact, you should EASILY
pay for the event with your profits with a few weeks of coming
home (I'm being conservative here, you should see results faster
than that).

Not only that, but the entire event is 1005 tax deductible which
means, in essence, it's free!

What's to think about? : )

What Next??

Well, I'm not even going to put up a sales page for this event as
I think that you guys here in PTSA will fill the event in double
rapid time so here's what I'm going to do.

I'm inviting all SERIOUSLY interested parties to send me a £100
paypal payment to management@daxmoy.co.uk (bear in mind that I have
only 16 places available) to reserve a spot at the event and request
the full application form.

If not selected for a place place or if you are applicant number 17
or above then, of course, your deposit will be refunded immediately.

(Applications once accepted are non-refundable)

I know it's a different way of doing things; no sales page, application
forms etc but hey, that's the point of this. The event itself is VERY
unusual, but then, so are the results you're expecting, right?

So look, if you're serious about coming, it's time to prove it. Send that
£100 deposit and I'll send you the application form back right away.

Deal?

Dax

Personal Trainer Supercamp

2009-01-15T11:22:00.000-08:00

This is an Un-sales letter : )

It won't be applicable to many of you.

For some it'll be too expensive.

For some it'll be too... something! : ) (You know what I mean, people always have an 'it's too..... excuse held in reserve, right?)

Here's the deal

Dax Moy's Supercamp

Date: 1 -10 May 2009

Location: Luxury Villa Thailand

This is the project I've been working on for a while.

Imagine this...

You turn up to your luxury villa in Thailand along with 15 other 'deadly serious' health and fitness professionals and spend the first evening laying out your plan for world domination (in your niche!).

Every single day for 10 days you mastermind with me and 15 others to create your product, write your web copy, design your website, set up your merchant account and, quite literally, create a product and begin selling it within 10 days.

Sound ok to you?

But that's not all.

You'll also carry out daily 'adventure challenges' including scuba diving, cliff jumping, bungee jumping, sea kayaking and much more (you CAN bow out of SOME of these if there's a genuine issue with you taking part).

And then there are the parties... I'll tell you more about this later : )

In short, the phoenix project will draw a salesworthy idea from your brain, breathe life into it, begin selling it across the 10 days as well as give you the opportunity to mix with a 'super-mastermind', have serious fun and... best of all... write the whole thing off against tax.

It's not going to be cheap!

We're looking at £2750 per person (not including flights) which averages out to £275 a day, but considering what you'll be getting and accomplishing while you're there, it's a real bargain.

There are only 16 places available though.

I'm only able to find luxury villas up to 18 beds so I can't go beyond 16 program participants and I'm personally selecting each one.

My mentor students will qualify for £750 discount with everyone else paying full fee (there are no early-bird's on this).

I'll be putting the actual full description and sales page up in the new year, but in the meantime, if you're interested (GENUINELY) in attending and claiming 1 of the 16 places then please post a response and I'll come back to you.

Dax

Does Size REALLY Matter?

2009-01-11T04:26:00.000-08:00

You know, for the last few years I've been helping fitness professionals to grow their lists from zero to hero proportions very quickly, using very little money, very little time and very little expertise.

As well as the last couple of 12 days of fitness promotions, I've been secretly working behind the scenes with some pretty famous fitness professionals to help them write their copy and attract hoards of signups to their lists.

It's been great fun, a lot of fun in fact, and I've learned a ton about what works and what doesn't when it comes to growing large and responsive lists for selling fitness products.

Mostly I've learned what DOESN'T work.

See, like most people, I used to repeat the mantra 'The Money's In The List, The Money's In The List' over and over again. I subscribed to the (then) popular theory that the most important thing I could do to help my business and those who consulted with me was to build big lists.

So I did.

I built lists that were in excess of 30, 40 and 50,000 people. I even built one that had nearly 80,000 people in it with the belief that the size of my list was more important than anything else related to my business efforts.

It made sense when I listened to the 'Gurus'. They all said that you will only ever sell to a small proportion of any list you grow and so it makes sense to grow a large list.

So I did.

I grew these monster lists, wrote to them weekly, twice weekly then as much as daily and, you know what I found?

My largest list were the LEAST responsive.

Not only by percentage but by total volume of sales, period.

Where my 30,000 person list was pulling in say, 20 sales a week (yes, THAT bad!), my 750 person list was pulling in 25, 30 or more... of the exact same product, and sometimes using the exact same email!

It didn't make sense to me at first. In fact, it didn't make sense to me for a looong time.

I couldn't figure out why my 30,000 list was converting less than my 750 list. That is, until I started to pay more attention to the lists of the marketing experts that I was subscribed to.

I noticed that whilst I tended to keep my lists on the large side, jealously protecting them against attrition of any kind and boasting whenever I could about 'the size of my one', the marketing superstars OUTSIDE of fitness were doing something very different.

THEY were always chopping their lists down, deliberately making theirs smaller!

It didn't make sense to me at first, until I really took the time to look at what they were doing and when I did, when I finally understood the method in their madness and applied it to my own business model, my results exploded overnight.

What were they doing?

They were splitting, splitting and splitting again, each and every one of their lists so that those who were in the smallest groups were the 'purest' of their raving fans.... and the most likely to purchase.

Instead of keeping lists of 30,000 plus with mixes of genuine fans, freebie hunters, and everybody in between, they were walking their subscribers through a well thought out screening process to find out who were the real fans and who weren't.

A simple system they'd operate (and one that you can too) is to offer a report of some kind (let's say fat loss) in order to grow your 'feeder' list. These are all those who are generally interested in a product/service 'like' yours. Though they may not know of either you or your products yet, they're looking for fat loss info and don't mind who they get it from.

Once on your list, offer them something more specific, say a kettlebell fatloss workout or a nutritional program (or both) and have them subscribe to these niched reports and newsletters.

What have you done here?

You're 'purified' your list (slightly) by seeing:

a) Who actually opens your mails - most people only experience a 30% open rate anyway

b) Who acts on your mails - Who actually follows through your links and looks at what you're sending them to

c) Who is interested in the sub-niched material you're offering - Once you know that a certain proportion of your list is interested in fatloss with kettlebells as opposed to 'just' fatloss, you can now speak to them specifically about using kettlebells, easy!

But it doesn't stop there!

That's just the first layer of purification. There are many, many more you can apply.

Take our kettlebell fatloss list for example, we can now purify the list again by offering, say, home fatloss programs, bootcamp programs, challenges and tests, body makeover competitions etc, etc

See how it works?

Every time we take a list and purify it, sure, we make it smaller but we also make it much, much more likely that they'll respond to what you're offering. After all, each time they sign up to a new list they're putting their hand up to say "I'm interested!" aren't they? And the more times they do, the more likely it is that you can connect with them, befriend them, help them and yes, have them buy your products.

It's not exactly rocket science, yet you'd be surprised at how few fitness professionals ever purify their lists, instead focusing on size rather than responsiveness like I did.

At the time of writing this I have 45 lists in operation, each one following the list purification process and each smaller list making me more money than the last. In fact, I have a list of 200 people that makes me more money than my 30,000 person list!

Size really doesn't matter. Sure, the money IS in the list but it's not in the big one. It's in the smallest, most focused niche list you can build.

So get to building!

Dax Moy
www.personaltrainersuccess.ning.com

What's YOUR Story?

2008-11-27T08:51:00.000-08:00

Excerpt from my new edition of The MAGIC Hundred

Whenever I read books about success, goal achievement and ‘getting ahead’ in life, I’m always interested to find out as much as I can about the people who wrote them. I’m always asking myself ‘what puts this person in a position to tell me how I should go about getting what I want from life?’.

It’s a good question when you think about it.

After all, it’s relatively easy to write a book about success theories isn’t it? There are enough goal setting books out there that one could get ideas from, write into a new format and sell as an original piece of work and make money from whilst never having actually experienced any of the success principles they claim to be masters of.

People do it all the time in all genres.

Obese people writing weight management books.

Serial bankrupts writing books about financial success.

Struggling business owners writing books on marketing success.

And much more besides.

I’m not knocking anyone for struggling with their weight, their finances or their businesses, everyone is on their own journey, but I find it both strange and sad that they set themselves up as gurus in the very areas that they themselves are lacking success in.

I think of it as a kind of fraud and one which, unfortunately, has a massive knock-on effect far beyond them and their own lives. After all, if people are trying to follow the advice of someone who has failed to achieve success themselves then they’re not exactly likely to achieve much of their own are they?

That’s why I’ve now included this ‘who is Dax Moy’ section to the book (I didn’t have it in the first edition) so that you could get a feel for who is sharing advice with you and why it might be worth listening to.

Be aware though… it may not be what you were expecting when you bought the book so don’t say I didn’t warn you!

My story…

Like most of the authors of ‘success systems’ and goal setting programs, I didn’t just happen upon the principles that I now call The MAGIC Hundred. I found them partly through extensive searching and researching and partly through trial and error and, truth be told, largely by what most people would call luck.

Let me set the scene for you….(This is where you can imagine those wavy ‘dream wiggles’ that you see in movies if you like)

I grew up on several of Central London’s housing estates that had been built and reserved for the poorest of London’s residents. Practically every family was either legitimately on welfare due to genuine financial hardship, or else conning the welfare system by making claims whilst working for cash and avoiding taxes.

The areas I lived in were high in poverty, high in crime, high in violence and high in alcohol abuse and low in just about anything that could even remotely come close to the kind of life that anyone would ever call satisfying, let alone successful.

And that was true of my home too.

My mother genuinely loved her three sons, of which I was the oldest, and tried her hardest to make sure that there was always food on the table and that we were always clean, well dressed and well cared for. Despite her best attempts to look after us she struggled against the fact money was scarce and that what little there was, was often taken for booze by my alcoholic stepfather who would disappear for days at a time on drink binges leaving us with cornflakes and little else to eat and return, more often than not, in violent rages where he would beat my mother, us kids or both.

Life at home was pretty grim so we spent a lot of our free time playing outside in the streets so that we could make believe and pretend that what was happening at home wasn’t and that life was better than it really was.

My brother Kaz and I would often resort to stealing milk and bread off of other people’s doorsteps on the way to school and call it breakfast. We’d line up for second helpings of our free school lunches to make sure we got enough to eat and we’d resort to the occasional bout shoplifting whenever the opportunity to grab a chocolate bar or packet of cookies presented itself.

Looking back, I guess my brother and I became pretty feral in many respects.

One minute we’d be dealing with bullies at school who would pick on us because of our many times repaired hand-me-down clothing then when we got home we’d have to start all over again with the bullies on the housing estates who would want to take from us what little we had for no other reason than the fact that they wanted it.

By necessity we learned to take care of ourselves pretty well and, though we always did our best to keep ourselves to ourselves, found that we had to fight almost every day whether at school, at home or on the journey in between.

This was our life.

It was normal to us.

We didn’t like it but we weren’t scared of it either. After all, compared to what happened IN our home, everything outside of it was play fighting. After you’ve been properly beaten up by an adult other kids don’t really scare you anymore.

As our childhood years passed us by nothing about our lives really changed. There were still drunken arguments and beatings at home, still fights with ‘outsiders’ whenever we went out and, of course, still no money.

Kaz and I became pretty good at thinking up ways to get our hands on some whenever we could and did everything from going through my stepfathers pockets when he was drunk to selling our old toys for cash, to babysitting, running errands and practically anything else we could think of.

In the UK around November 5th each year we’d have Guy Fawkes night in celebration of Fawkes’ failed plot to blow up parliament in 1605.

It was customary in the 1970’s and 80’s for children up and down the UK to make effigies of Guy Fawkes from old clothing and masks and stand on street corners shouting “Penny for the Guy” at the passers buy who would, if you were lucky, slip you a few pennies, ostensibly to buy fireworks which you’d set off on the evening of the 5th around a massive bonfire on which you’d burn the Guy you’d made.

Kaz and I would often have no spare clothes to make our Guy with so I’d end up sitting my brother in a baby buggy or a box, stuff his clothing with newspaper to make him look more like a ‘real’ Guy and put the finishing touches by making a mask from a paper plate and drawing on a face. Pull on a hood so you couldn’t see hair or skin and, Bob’s your uncle, we had a Guy.

On a good day we’d make several pounds from passers by, which was a lot in those days and, after buying ourselves a few bars of chocolate and the odd comic book, we’d hurry off home and give most of the rest to my mum so that she could either buy dinner or feed the electricity meter.

She never asked, we just did it. Come to think of it, I don’t think we ever bought fireworks with that money.

The fighting continued. Both at home and outside.

As kids, we couldn’t do much about what went on at home. We were too young, too small and too scared to stand up to my dad, but one evening in 1982 we found a way to deal with the bullies.

After watching Sylvester Stallone in Rocky 3 and still with ‘The Eye Of The Tiger’ ringing in our ears, Kaz and I joined our local boxing club and quickly found that we were not only good boxers, we were very good.

A combination of streetwise self confidence, natural aggression and, in reflection, a burning anger at what life had dealt us up to that point made us both extremely dangerous adversaries to face in the ring and we reveled in the attention and praise lavished upon us by the tough east-end coaches who trained us.

Within a very short period of time the discipline and toughness of the boxing training began to pay off. We were both asked to box in competition first representing the club locally, then the borough, then the region and then for all of London. We kept on winning and found our faces plastered over the sports section of the local newspapers almost every other week.

We were celebrities. We thought we’d made it.

We were wrong.

Seems that, whilst your average bully is far less likely to pick on a champion boxer, gangs of kids with nothing better to do but stand on street corners spraying graffiti and smashing streetlamps are less put off from doing so.

I found this out when I was 13 or so and was beaten up by a group 16 year olds who felt I was too big for my boots because I’d been in the papers again that week. They decided they’d teach the boxer how to fight for real. And their lesson was a thorough one which included detaching the cartilage from my nasal bone, among other things.

After that, my life became a blur of tit for tat battles with my new ‘teachers’, as I thought of them. They’d pick a fight and usually win, I’d wait until one of them was alone and get him back and he’d tell his friends and they’d get me all over again.

It wasn’t a great life but at least it was predictable.

You never had to worry about whether or not trouble would find you on any given day. It would.

Always.

You just never knew when or how many.

Some days 4 or 5 boys would jump you on the way home from school and other days you’d find three of them waiting for you outside a shop so at least there was a little variety in my life.

As time went by it became obvious that things would have to change. The fights were getting more violent and more and more often weapons were being used. I still wasn’t scared. I always ‘gave good account of myself’ but at 13 going on 40 I knew this wasn’t how I wanted to spend my life.

My grandfather had served in World War 2 with the paratroopers and the S.A.S, or so he’d told me when I was small.

I used to love his war stories and tales of secret missions behind enemy lines and was totally army barmy, promising myself that as soon as I was old enough I’d join up, travel the world and live a life totally different to the one I’d been shown up to that point.

I was only 13 so I still had a few years to go but I joined the army cadets to get a feel for what the army might be like. A youth club with combat clothing and rifles arranged around a military rank system, the army cadets became my home away from home for the next few years with almost every weekend given over to assault courses, shooting weekends, bivouacs, survival exercises and adventure training.

It was like I’d moved to another planet. I was actually enjoying life and could see a bigger picture.

I became supremely fit, running 20-30 miles a week with a 35lb pack and gaining my proficiency in numerous weapons as well as gaining the rank of sergeant that required me to learn how to lecture and train the younger cadets in everything from navigation to weapon handling to survival training. I was just 15 by this point and was pretty much a shining star in this closed little community of the cadets.

At home though, it was like we were caught in a time warp.

We still lived in a dump, my dad still drank and hit my mum (though he hit us kids less now as we were getting bigger and starting to stand up to him more) and kids in gangs still wanted a piece of me whenever they clapped eyes on me.

I couldn’t wait to get into the army.

At 15 I applied to join the ‘Junior Leaders’. These are kids who have leadership potential who are to be trained for rapid rank acceleration once they reach age 18. They couldn’t, at that time, go to war until they were 17 ½ but they were trained exactly like their adult counterparts… though paid much less.

I didn’t mind. I wasn’t joining for the money anyway. I wanted the travel, the adventure, the freedom and the chance to start my life over the way I wanted it to be.

I emotionally blackmailed my mum into letting me join and attended the selection weekend for the elite Parachute Regiment and passed with flying colours. I was still too young to join but they told me that a place would await me as soon as I graduated secondary school at 16 and a half.

Life was definitely looking rosy.

Or so I thought.

Then, one night not too long before my sixteenth birthday I woke up to the sounds of my mum screaming. My dad was drunk again and showing my mum how much of a man he was. I’d grown up with this all my life and I was kind of used to it and ignored it for a while until suddenly there was a different quality to my mum’s screams.

A different pitch.

One that told me she was in serious trouble.

I jumped out of bed, ran into the living room and, without pause or hesitation, headed straight for my dad and punched him as hard as I could in the ribs.

Only I didn’t punch him.

As I pulled my hand away I saw that, without understanding how it got there, there was a 7 inch hunting knife that I used on my cadet weekends. It was covered in blood, as was my hand and the side of my dad’s shirt from where blood was escaping from the puncture wound to his heart that I’d given him.

I’d stabbed my dad through the heart and didn’t even know I’d done it until after the fact. Still to this day I don’t know how that knife got there.

Ironically, it was only the first aid I’d been trained in as an army cadet that saved his life and, ultimately, saved me from going to jail for murder. That, and the fact that when he came around eventually he refused to press charges against me out of some strange kind of ‘code of honor’ that he lived by.

Soon after that I quit school. I couldn’t pretend to be a kid anymore and sit in a class learning math and English. I’d changed.

It was six months until my final exams and I’d done well enough to ensure that I’d pass with very good grades but I couldn’t face another day there and instead went off to live in Wales where I could train in the mountains and get fit for the army.

So there I was.

Sixteen years of age.

Homeless.

Broke.

Unemployed.

Unqualified.

Attempted murderer.

Sounds bad doesn't it?

But I didn’t tell you this in order for you feel sorry for me.

I certainly don’t!

There’s nothing to feel sorry for.

Nothing at all.

Fast-Forward 21 years…

Fast-forward Airborne forces, Royal Marines and back to civilian life again.

Fast-forward getting married and having 4 children.

Fast-forward numerous dead-end jobs from bodyguard to builder, sewer worker to street sweeper and everything in between.

Fast-forward setting up my own personal training business, becoming an industry leader and a published author.

Fast-forward to today where I now run 5 separate businesses, earn 6-figures a year, appear on TV, radio and magazines and spend several months of the year travelling to far flung parts of the world with my family.

How life changes, huh?

So, why did I share all of this?

Well, two reasons really.

First, I wanted to share with you the story behind how I came to be in the position to be writing a book about becoming more successful and, more importantly, becoming happier with your life.

As the story shows, I wasn’t born with a silver spoon in my mouth, I didn’t come from a nurturing, supportive environment and I didn’t have mentors or role models who were available to teach me how to get what I wanted.

Yet now, by most people’s standards, I’m very successful. I’m now in a position where I’m able to choose the kind of things that happen to me on most days rather than simply have life happen indiscriminately.

Things can and DO change.

Second, I wanted to share something far, far more important than my actual story. I wanted to share something that I hope will make you feel differently about your own story from this point forward.

It’s a simple yet surprisingly profound statement that has taken me until just recently to fully grasp and one that changes literally everything about everything.

Ready?

Here it is then…

Your story is not who you are. None of it matters.

That little statement either hit you right between the eyes or left you thinking ‘huh?? What is this guy going on about?’

Let me explain.

For years, especially when I was struggling and when things were bad (or I thought they were), I used to pin all of the blame on my story.

“Of course things are bad! Look at how I grew up!”

I’d justify and rationalise that my life was a struggle because of all the things I’d experienced up to that point; the violence, the poverty, the lack of support or role models.

I’d think to myself “If only we’d lived somewhere else”

“If only we’d had more money”

“If only my dad didn’t drink”

“If only my school were better”

If only, if only, if only…

I had a bunch of ‘em to fall back on whenever things weren’t going well for me.

You’ve probably got your own ‘if only’ list too, right? Most people have and we’re pretty quick to use them when things aren’t going our way in life.

Anyway, over the years things started to change for the better.

I had a lovely family, the beginnings of a great business and an income that I’d only ever dreamed about up til then. I vacationed all around the world, flew planes, helicopters and scuba dived and lived a life that most people would consider to be pretty glamorous.

People would ask me how I did it. How did all of these things become possible for me. You know what I’d answer?

“It’s because of my background.

I grew up so poor, so hungry and fighting so hard for everything I had that I learned to be tough and go after what I wanted”

I thought that was true.

I thought that my background have toughened me and ‘trained’ me for success and I revelled in my ‘street kid made good’ heritage. You could say that I’d learned to identify myself with my story. That I’d used the story as a means to describe who I was and why.

But clearly, that wasn’t the case at all.

How could it be?

How could the very same circumstances that I blamed for my failures be the very same ones that I now praised as the catalyst for my success?

They couldn’t. And that’s when I realised that my story was just that; a story.

It was neither good nor bad, right nor wrong.

It didn’t contribute to my previous failures and had no bearing on my subsequent successes. It was just a story about what happened to a boy at a particular period in his life, nothing more and nothing less.

My story wasn’t me. It didn’t define me in any way, shape or form. It didn’t matter at all what had or hadn’t happened in my past, what mattered and what still does is what I intended to do with my present to shape my future.

In other words, what did I want for my life and what action was I prepared to take in order to make that a reality?

When you think about it, this is the most important question any of us could ever ask ourselves. After all, we’ve all experienced bad stuff in our lives at some point haven’t we? We’ve all had things happen to us that we wish never had taken place but they did, and we can’t change them.

What we CAN do however, is choose whether or not to let those things, our stories, define us or to simply acknowledge that they happened, let them go and move on. The truth is, we live our stories by choice, not because we have to.

Realising this is the first real step to success and happiness.

Dax Moy

For Your Copy Of The Fastest Goal Achievement Program On The Planet visit
http://www.themagichundred.com

What's YOUR Song?

2008-11-25T11:17:00.000-08:00

One of my clients is a musician.

A very well known musician.

His face has adorned the cover of practically every popular magazine, his music is known worldwide and the band he's part of is one of the most successful in the world in terms of popularity, longevity and record sales.

He's definitely 'there' as far as realising his boyhood dreams of making it big in the music world, for sure.

Yesterday I was asking him about the success that he and his fellow band-mates had achieved and what, if anything, had been the turning point. That point at which they knew they were going to make it.

His answer was amazingly simple and straightforward.

He said, there hadn't been a 'turning point' as such, there was just a lot of putting one foot in front of the other and taking the steps necessary to reach their goal of stardom.

Sounds a bit vague right?

That's what I thought... at first.

But then I asked, "what were those steps?" and I got the following reply.

1. We knew we wanted to make a difference so we kept that uppermost in our minds at all times... especially when things got tough.

2. We knew we wanted to be more than just another band so we did things differently from the start rather than playing the copycat game. We practically created our own genre of music and that helped us stand out from the crowd.

3. We knew that we were entering perhaps the most competitive industry on the planet and so we'd have to commit to being the very best we could be every time we went onstage or into the recording studio.

4. We knew that the rewards would not be immediate but that if we committed to the other steps, they WOULD come.

5. We KNEW we would make it!

Amazing huh?

I mean, becoming a multi platinum selling band and known around the world has GOT to be tougher than many of the goals we've set for ourselves, right?

In fact, considering the attrition rates of rock-star wannabe's, making a measly hundred grand, writing a book, travelling the world or getting rid of 20lbs should be one of the simplest things in the world.

Especially if you were paying attention to the success lesson that my clients' answers provided!

You were paying attention weren't you?

If not, here it is again.

1. Make a difference to the lives of those you're 'performing' for.

Yes, your job, your relationships, your friendships and how you live your life are just as much a performance as playing an instrument or acting onstage. If you know your part well and you're truly committed to serving your 'audience' with the best possible service you're capable of, then you're halfway there!

2. Be unique right from the start.

Forget copycatting and trying to be like everyone else. People aren't interested in just another 'me-too' version of someone else, but they could be VERY interested in you... if you make yourself interesting.

Create a Unique Identity or 'brand' around yourself that differentiates you from everyone else and you're immediately in the spotlight.

3. Commit to being the best that you can be.

Gain the knowledge, skills and abilities to become a true professional in your field. Commit to excellence in all things that you do and ensure that your excellence shines through clear enough that you stand out from others. (Become outstanding!)

4. Be persistent in your actions.

Take consistent and persistent action toward achieving your goals. Even the tiniest step is still a step that will progress you in the direction of your dreams of success. Thinking about what you could do changes nothing.

Do!

5. Have faith and belief in yourself and your dreams of success.

It's been said that faith is the belief in something you cannot prove, yet it has a funny way of delivering proof if you believe for long enough.

Don't just wish, hope and dream of success. KNOW that it's on its way!

If this formula can work to create fame, fortune and world-wide recognition for a musician, just think what it'll do for YOUR life and your business.

The formula works... all you have to do is work the formula.

So work it! : )

Truth, Joy and Love

Dax Moy
www.personaltrainersuccess.ning.com

P.S - Everyone has a song inside them. That 'thing' they were put here to do.

Finding the song and singing it with all your might is the true key to lasting success.

What's YOUR song?

***************************************************************
My FREE Community at www.personaltrainersuccess.ning.com
is helping personal trainers from all around the world find their
unique voice.... join them. It cost's Nothing!
***************************************************************

What Do You Want???

2008-11-23T07:13:00.000-08:00

**********************************
Read this WHOLE Post as the Best
10 responses will get a prize from
me worth $99 (I'm giving you REAL
Products that I actually charge
$99 for......)
**********************************

So.

After all this talk of how being transparent about our beliefs, I thought I'd take this 'game' a little further by having you ask yourself a few questions that may just make 2009 and beyond a TOTALLY different experience to the one you've been having up to this point.

It's just a collection of 7 little questions but I assure you, they have the power to literally change EVERYTHING in the days, weeks, months and years ahead.

You ready?

1. What Do You Want In 2009?

What is it that you actually want to happen in the coming year? Be as specific as possible about what you'd LOVE to have happen in the next 12 months of your life.

2. WHY Do You Want Those Things?

What is it about achieving those particular goals that makes them so appealing to you?

3. What are you willing to do differently to achieve them?

What you've been doing so far has gotten you here, to this point. Stands to reason that to move on to the next level you'll have to make changes. What canges do you feel you need to make?

4. What are you willing to give up?

Despite what you've been told, in order to get something you have to give up something. It's about balance. What do you think you might have to give up in order 'make space' for your goals?

5. Who have you shared your dreams with?

Have you announced your dreams to the world? Making goals real involves having the courage of your convictions and not being afraid or ashamed of what you are determined to accomplish. Do others know of your goals? Who?

6. What's the reward for achieving them?

When you finally achieve the goals you've set for yourself, what will be the reward? Sure, the goal is often the reward but in business you may want to double the turnover for example... then what? What will be your SPECIFIC reward for accomplishing what you set out to do?

7. What's the consequence for not achieving your goal?

Most people don't like to talk about consequences because they sound negative, yet there are ALWAYS consequences to every action we take (or don't take!) what will be yours? Will it be that things merely stay the same or will you take a specific action or series of actions as a consequence of not 'getting there'?

This is important stuff.

It's life changing stuff.

As in, it can literally change your life.

That's why I'm awarding the best 10 responses by giving them a very special program that's worth $99 (actually, I CHARGE $99, it's worth a LOT more!).

You've got til midnight Monday!

I can't wait to hear what you've all got to share!

Truth, joy and love

Dax Moy
http://www.personaltrainersuccessacademy.ning.com

I believe part 3

2008-11-22T11:16:00.000-08:00

The last few days have been really amazing for me.

It seems that the 'I believe' post phenomenon has really caught on with many, many trainers posting their own beliefs to their own blogs as a demonstration of transparency and honesty.

I've been receiving email after email about this as well as the Creed video I posted yesterday. Seems like trainers are looking for something a little more than listbuilding and client attraction strategies at the moment...

All these 'I believe' posts reminded me of the report I wrote last year and so I thought I'd revive it for you all.

Check out The Losers Doctrine which is a little tongue in cheek though definitely in keeping with these recent conversations.

I'd LOVE to hear your thoughts on if or how this applies to you, your business and your success.

Get on over to http://www.personaltrainersuccessacademy.com/losersdoctrine.pdf and check it out.

Truth, joy and love

Dax

P.S - There's a ton more great stuff over at my free community site at www.personaltrainersuccess.ning.com so go check it out!

What I believe... Part 2

2008-11-21T09:49:00.000-08:00

Man!

Yesterday's post really hit home for a lot of people... much more than I thought it would.

I'm pleasantly surprised : )

I had a bunch of comments on the blog but also about 60 emails from personal trainers around the world (including many of the profession's elite) who told me that the post was 'spot on' and that it really woke up something in each of them.

Many guys have already gone on to take me up on their challenge and post their 'I believe' blog posts and many more are in the process of doing so right now (I hope YOU are!) but I thought today I'd let you in a bit deeper by showing you a video I originally made for myself to put 'voice' to what I believe about defining and achieving my own excellence.

I watch this at least 2-3 times a week even though I know every second of it. It keeps me true to ME.

I hope you'll take the time to watch it and, even more, take the time to create a creed statement of your own.

I'm not kidding you, it may just be the most important 'marketing' action you'll ever take!

Enjoy!!

Don't forget to comment, dig, tweet or all three : )

Dax Moy
www.personaltrainersuccess.ning.com
The Place Where Personal Trainers Go To Grow!

What I Believe...

2008-11-20T02:55:00.000-08:00

I was thinking about beliefs yesterday for an article I'm writing.

As I was thinking, I came to the sudden realisation that for REAL success to happen for any us it is important not only to be 100% crystal clear on our own beliefs (and to live them) but to share those beliefs with others whenever and wherever we can.

After all, our success always lies in our interactions with others.

If we want more money, better health, better relationships, greater education etc we rely on others to get it and, needless to say, those who share our beliefs are those who are most likely to help up achieve our goals.

Funny though, few of us ever share our TRUE beliefs about... anything!

Sure, we write, we youtube, we blog, we Twitter, we facebook, we Myspace and do all the other 'real time sharing' stuff but, well, what are we really sharing?

We (myself included) are normally sharing 'stuff'. Links to stuff mostly.

Yet we never let people 'in' and allow them to know what we really believe.

I think this is a BIG mistake and one that, instead of creating true connection with others, keeps us separate. And separateness keeps us struggling... no if's, no but's.

Yet, how easy would it be to create a connection if you we just took the simple step of outright telling people upfront, in advance, as often as possible and in as many ways as we can what we are 'about'. What we believe.

Don't you think that would change things?

Just a little?

I think it would. In fact, I think that the transparency I'm talking about would take practically ANYONE and make them immediately more attractive, more compelling and more successful.

To put it simply, I believe that it's easier to develop what marketers call 'raving fans' if we move away from a marketing message approach and move toward a transparent 'what I believe' statement.

In fact, I'm going to prove it.

First, I'm going to tell you EXACTLY what I believe and then I'm going to challenge YOU with an idea (read the end of this post for the challenge).

So here goes.

Here's what I believe:

==> I believe that the role of a health and fitness professional is one of the most important roles on Earth and that those of us that are called toward this role are in a position to literally change the World.

==> I believe that health and fitness professionals have played the role of poor cousin to the medical community too long and that this must stop. Doctors are, in my opinion, at their most valuable during trauma, but that they have no place in the promotion of health to the general population as long as they remain dependent upon pharmaceutical interventions. To this end, health and fitness professionals need to stop taking orders from medics who, despite having HUGE budgets and a global empire to support them are failing badly. They are more educated but less qualified for this role.

==> I believe that optimal health can only be achieved with a combined approach that takes into account mind, mechanics, physiology, individual nutrition, hydration, energy management, rest, recovery, regeneration and respiration. I believe that approaches that do not take into account ALL of these areas are incomplete and, at best, will only serve to improve fitness qualities and not health.

==> I believe that there are 3 separate strands in fitness; instructors, personal trainers and coaches. The coaches are those who are already and will continue to make the biggest difference to the world. I define a coach as 'someone who helps you win'. Therefore, a coach should not be concerned with following the herd or dogmatically sticking to one approach but instead, do whatever needs to be done to help the client win. (Winning includes protecting all aspects of client health whilst accomplishing the goals they've set)

==> I believe that there is a fitness profession and a fitness industry and that they are not the same. Those in the industry are those that struggle. Those in the profession have a life of success ahead of them.

==> I believe that there is a HUGE difference between a client and a customer. A customer is one who enters into a transaction whereas a client is one who is under the care of another. This means that a coach should be caring about their clients and their goals OUTSIDE of the sessions, not just when they are paid to do so.

==> I believe it is our responsibility to be the most qualified, most experienced and most excellent coaches we can possibly be and that this means developing our incomes to levels that are as high as the market will allow. I think we serve no-one by selling our lives by the hour for minimal rates and further, that those who follow the instructions of the higher paid experts ALWAYS get better results as they tend to adhere to directions.

==> I believe that charging high fees does not involve 'selling out' and abandoning 'the public'. One can still impact upon the lives of others through clinics, articles and the sharing of information. The question to ask is "How many people around the world will listen to me whilst I'm a struggling trainer compared to when I'm a super-successful, high paid trainer?" Get more successful and you have a greater impact.

==> I believe that true success comes from living a life of passion and, more important, purpose and that those who feel a purpose to their work will always achieve more than those who simply want to earn more money.

==> I believe that money is good. Get as much as you can and spend it on things that make you feel better about yourself and your life.

==> I believe that there are 2 ways to go through life. The hard way and the smart way. The hard way involves focusing on money and crying because you don't have enough. The smart way involves focusing on service and sharing your message with those who are ready to hear it. When you do, those who like your message will pay you to hear more : )

==> I believe that what you have is a direct result of what you have given up to that point. If you don't feel you have enough then, no matter how you feel about things, you haven't given enough. Give more!

==> I believe that you cannot give what you don't have and that to try is a kind of fraud. Don't talk to others about success if you don't feel successful. Don't talk to clients about lifestyle if yours is all over the place. Don't tell people about establishing new habits if you can't establish them yourself. Don't tell people about the importance of good nutrition if yours is poor.

I could go on but I think you get my drift.

This isn't some kind of marketing message. I have no ulterior motive in sharing but to lay it out there so that others don't have to guess about me or what I believe. now you know and you can take it or leave it : )

Now, my challenge to you!

What do you think would happen if you did this on YOUR blog or in YOUR newsletter?

Do you think it would make any difference?

Do you think it would tell a better 'story' of who you are?

Do you think it would bring you closer to those who you're trying to share your message with?

If you think so, I challenge you to do exactly as I've done here. Post your beliefs and watch the ripple effect take place in your business... and your life!

Go on, I dare ya!

Dax Moy
http://www.personaltrainersucces.ning.com

P.S - Don't forget to comment here... and tell me if you'll be posting to your blog. I'd love to read it : )

12 days of fitness is live!

2008-11-18T04:38:00.000-08:00

I haven't written in about a week as I've been
busy setting up www.12daysoffitness.com
and all of the promotional material that the
various contributors will need.

It's been a pretty hefty undertaking (as usual)
but I'm certain that the work will be well worth
it for all concerned as the list this year is gonna
be a big'n!

We started phase on of our 'soft' release yesterday
and already we have almost 6000 signups waiting
in the wings for December 10th when the gift-giving
starts.

The great thing is, on that date (and the 12 days after)
each and every contributor is going to see their lists
grow by hundreds, thousands or even tens of thousands
of new subscribers.

And all for FREE!

Not bad huh?

Makes me wonder why so many of my readers chose
NOT to contribute. For example, the list you're reading
this mail from has over 8000 subscribers who are all
working hard to grow their fitness businesses.

...But only 250 who are working SMART to do
the same.

It doesn't take a rocket scientist to figure that if you're
involved in the World's biggest FREE gift giveaway
with all the products, video's, audios and reports focusing
on fitness that maybe as a fitness professional you should
think about contributing too, does it?

After all, growing a bigger list is the first step to growing
a bigger bank account isn't it?

Well, there's some good news!

If, for whatever reason, you were a little slow off the mark
but you've changed your mind and you really do want to
contribute to the 12 days of fitness then you still have time...

Not much, but a little.

You just need to get on over to
www.personaltrainersuccess.ning.com today and pick up
the 12 days thread to find out what your next steps should be.

I'm NOT accepting applications to the program (It's free)
via personal email or any other format so if you're serious
about growing a massive list and starting 2009 with an
audience who are ready, willing and able to buy your
fitness expertise then get on over there right now ok?

www.personaltrainersuccess.ning.com

Seeya there!

Dax Moy

P.S - Even if you're not going to contribute, you should
still check out the amazing free business building resources
we're building up in the community... well worth a look!

www.personaltrainersuccess.ning.com

Think Like A Farmer For Personal Training Success

2008-11-15T02:54:00.000-08:00

Today I want to talk about something that's VITAL to your succes as a personal trainer.

It's called PATIENCE!

Now, I don't know about you, but I'm not the most patient of people by nature. I get an idea in my head and start to run with it and hope to see immediate results from my efforts.

The problem is, that's just not how things work.

Especially marketing!!

Marketing success , like any other success is the result of great preparation, careful cultivation and patience.

In fact it's just like farming.

First, you prepare the ground, next you plant the seed, then you tend the field, wait for the crop and enjoy the harvest.

You can't short-circuit the process!

You can't throw your seeds at the ground, wake up the next morning and say 'where's the crop?' can you? It's absured to even entertain the notion!

So why do we expect something different with marketing?

You know what I mean.

We usually don't prepare the ground at all, choosing instead to throw our 'seed' (our ad materials or website) onto the ground and then immediately wonder why our phones aren't ringing.

And the worst bit?

We do the exact same thing again and again and again and expect something different to happen each time.

THIS IS INSANE!!

And it gets worse yet.

Many trainers are guilty of the worst possible crime of all. They prepare the ground, they plant the seed, they wait a while...

...and then they up and walk away just before the crop comes in!

Are you one of those people?

If you are, things have got to change or you'll never get anywhere!

Let me give you a couple of examples;

Three of my mentoring students (they subscribe to this group so they'll know who I'm talking about)have taken very different approaches to the advice they've been given.

Student 1 listened to what I had to say, nodded in all the right places and agreed a plan of action.

When the mentor call was over, he discarded EVERYTHING we'd talked about and ran ANOTHER ad (that had failed to work for him EVERY time he's ran it)in his local paper.

Result: £568 later and no new clients, he told me he'd have to 'rethink this mentoring stuff' 'cos it doesn't seem to work...

Student 2 listened to what I had to say, implemented nearly every idea into her business, created a great weight management course, new promo materials, had several great press releases published over £2000 worth of newspaper space - fre.e) and yet contacted me this week to say 'I'm not busy enough yet, I'll have to rethink this 'mentor stuff'.

Result: Despite some great results early on, the sprouts of the crop are just coming through. Yet, this crop is likely to get left in the ground and not harvested because of impatience.

Student 3 was like student 2. He had some great successes early on but took these as a 'bonus' rather than the norm.

He got a website up, an e-book published, a google adwords campaign, a subscription newsletter, a series of published press releases and yet he's only just beginning to earn money from his efforts.

In other words, the crop is only just starting to come through.

But he's patient.

He KNOWS that he has never had such exposure, such media potential, such a captive audience as he currently has now. He's getting 'slightly famous' and with that fame comes the money that he needs to get him to the next level.

Look I know it's hard to be patient. I know you want results now or preferably yesterday but, well, it 'aint gonna happen. Not with any regularity that you can depend upon.

BUT...

If you keep preparing your ground - by understanding your market and your ideal client.

If you sow the right seeds - by providing the best possible solutions to your prospect's problems.

If you 'tend the field' - by using 'keep in touch' marketing through as many viable media as possible...

I GUARANTEE that more often than not you will get the bumper harvest that you deserve.

BUT...

If you fail to do these things, I GUARANTEE you'll be met with frustratingly poor results on a regular basis.

So, what type of farmer are you?

Will you fail to plant at all?

Will you plant but then walk away because it's all too slow?

Or, like the real farmer, the master of patience, will you do everything necessary to bring home the crop?

Only you know the answer to that, but while you're thinking about it a little, take a look at every successful person you know of. What type of farmer are they?

To your success

Dax Moy
http://www.personaltrainersuccess.ning.com

Making Elance Work For Your Fitness Business

2008-11-10T05:01:00.000-08:00

Hey Guys

Been getting quite a few emails about using

so I thought I'd answer a few of your main concerns as well as tell you, from experience, how you can make sure you get the best results in the fastest time for the fairest price.

Note: I say 'fairest' rather than cheapest. You should NOT shop solely on price or you'll always be frustrated...

In terms of how

works, it's pretty straightforward.

You post a job that you want done, all of the interested parties that would like to do that work forward enter a bid. You accept and they do the work.

Pretty straightforward, right?

Well, not exactly.

You see, I've learned that to get the best results from elance you need a SPECIFIC job request put together or you spend the first week going back and forward in a communication that goes something like this:

Them: Dear sir, we are pleased that you have accepted us to do your work on this project. Please send us the details of the task and we shall be honored to complete it for you in 4 working days.

You: Thanks! The job is as laid down in the job description on the bid page.

Them (24 hours later): Thank you sir, am I correct in saying that you would like the job carried out as per the job specification laid out at time of bid?

You: Yes please, that would be great.

Them (another 24 hours later): Ok, thank you sir. Our team will be happy to do this for you and will complete in in 4 working days from this point.

Note: 2 days have elapsed in back and forward 'crap'

3 days later....

Them: Sir, we have completed the first draft of the project. Please look and see if it meets your requirements and we shall amend as appropriate.

You: Thanks, but the page is not laid out as I'd hoped, can we please move the header, change the picture, use a different font?

Them: Of course sir, and we will be pleased to complete this in 2-4 days.

You: I thought this would be 4 days total?

Them (24 hours later): Yes sir, but now we have to change so may take a little longer.

Ok, ok, you get the picture, right?

Boring, frustrating, disappointing.

BUT...

This can be VERY different if you set out SPECIFIC instructions from the start.

For instance....

1. Only allow 2-3 days MAXIMUM for the bidding process. Most people leave 7 days as default but this just wastes time and means you have to wade through bid after bid after bid.

What you want are the fast movers ad the action takers, not those who didn't even have time to read your bid post. They'll take forever to get the work done. Instead, reward those who bid fastest and best..

2. Give a VERY SPECIFIC job description: Instead of 'wanted, 3 page website' (which is what I used to post) say "Wanted: 3 page HTML website running off of CSS style sheet. Page one will be opt in page with aweber code provided by me. Page 2 will be thankyou page with downloadable report. Page 3 will be...."

You should even go as far as to provide several example sites that have the same look and feel as you want for your site. That way they have a template to work from rather than sending ugly site after ugly site that you're not happy with.

3. Give a VERY SPECIFIC time frame for completion: Make it clear from the outset that you MUST have a complete site by 'X' date. I always say "Please do not bid unless you can guarantee completion of the task on or before 'X'" and this has helped dramatically. Don't get into an 'I'm waiting' game that will frustrate and annoy you and hold up your project.

4. Operate a '2 strike' rule: Occasionally, despite laying down specific time frames, those doing the task will overrun. Sometimes with good reason (you may have made more changes), sometimes not. I allow for just 2 minor shifts in completion date before I cancel the job. This is within your rights if you've specified a date and it hasn't been met.

Sounds a bit harsh, I know, but you cannot wait forever for your providers to 'get around to' your task. Every day they hold you up is a day you don't have a site, or graphics or audio.

Give 'em 2 strikes then cancel the job... you'll often find they miraculously get it done within the next 30 minutes.

5. Help them along: If you're going to have audio, video, optins, downloads etc then get these materials to your elancer at the start of the job so it's all there and they can get on with things. Don't send stuff in dribs and drabs and then complain about how long it's taking. Make life easy for them and the effort you put in will pay you back with a great finished result in record time.

6. Budget but don't scrimp: I've had some amazingly cheap work done on elance but I've also had some stuff take ages, be of poor quality and end up basically worthless to me. Don't base your hiring solely on price. Actually read the bids and get a feel for the professionalism of the individual, their previous work and how soon they can get it back to you

In summary

Elance can be a great tool if used correctly but can also be a frustrating, annoying pain in the butt waste of time if you don't.

By all means use 'em and use 'em often and you'll get ten times as much done as you ever would alone, but use 'em strategically and with forethought rather than hapahazardly.

By applying just these six simple steps, you'll be well on your way!

Truth, joy and love

Dax Moy
www.personaltrainersuccess.ning.com

Why is Dax Moy Over The Moon At Earning $158?

2008-11-09T07:40:00.000-08:00

It's true, I'm over the moon because this afternoon with a single email I've earned $158.

Sounds strange doesn't it?

After all, $158 whilst still SOME extra income, it's hardly worth writing a blog post about is it?

It is if you understand what that $158 stands for.

Y'see, I recently starting playing about with offering trial periods on several of my products.

Last week I trialled The MAGIC Hundred and very quickly sold around 100 copies with very little effort at all. 100 copies at $59.99 is about $6000... not too shabby for 1 email methinks.

Today I sent out a $4.95 trial of my Look Great Naked Challenge and made 32 sales... within minutes netting me a grand total of $158.

But here's the neat bit.

In 30 days when those sales convert to my full fee of $225 I'm looking at making $7225

Again, these aren't outrageous amounts of money, but think about what I'm sharing here.

I made one post to each list and have brought in about $13,000 in sales.

The moral of the story is a simple one...

Offer a trial of your services and products.

Let people 'try before they buy' by allowing them to access your products for nominal fees and then rebilling them after a trial period elapses (clickbank allows you to do this EASILY)

The benefit to you is an easy flurry of sales because people have had the risk reduced or reversed and feel more comfortable hitting the 'buy now' button. The small $4.95 fee just doesn't feel scary at all, right?

Of course, it goes without saying that your program had better deliver. You'd better back up all your promises and give 'em some great stuff or they'll quit and you won't be able to rebill them for the remainder of the value. As long as you do that you're fine and will see a decent flurry of sales that you may never have experienced otherwise.

Give it a go!

Dax Moy
Join The FREE Community at
www.personaltrainersuccess.ning.com

P.S - Leave me a comment! : )

Why is Dax Moy Pissed Off?

2008-11-07T15:12:00.001-08:00

I had an unsubscribe from my ptsuccess newsletter this evening.

Now, I don't always read 'em as most of the time people are unsubscribing for mundane reasons like moving company or (occasionally) I get offensive or negative posts that just annoy me (hey, I'm human y'know!) : )

Tonight I got one that was mildly annoying at first but that actually perplexed me as I thought about it...

It read...

"Dax Moy's name is becoming very badly spoken about in the industry, no longer
interested in this blatant sales pitch. Obviously only interested in money."

Now, whenever someone tells you that you're spoken about badly in your industry it can be a concern and worth looking into... so I am! : )

Guys, I make no bones about the fact that I want to make money from my work... lots of it. That's no secret. I'm the highest paid trainer in the UK, I run the world's most expensive coaching program for fitness professionals and I expect to be paid very well for whatever I do.

Because, quite simply, I'm bloody good at it. (If I didn't believe this then I'd be wrong in charging what I charge)

BUT...

In the last year I've done over 50 teleseminars for the public... for FREE.

More than 30 interviews for trainers... for FREE.

Spoken at 3 conferences... For FREE

Run 12 days of fitness and helped hundreds of trainers build their lists... for FREE

Written 3-5 articles and blog posts for each of my 7 blogs each week... for FREE

Created the community at www.personaltrainersuccess.ning.com ... For FREE

And added as many useful posts and comments to sites like personaltraineru.com and others as my time allows.

Certainly, I'm always looking to see if I can create backlinks, opt ins, potential sales (who wouldn't) but I'm genuinely trying to help my industry to turn into a profession.

What's my point?

Well, I don't know really : )

I guess I'm venting a bit but also trying to understand people like this. People who sign up for newsletters to specifically learn information about marketing their personal training businesses but object to being on the receiving end of the very same marketing they want to use on their own lists.

I guess we all get that way sometimes. A little bit pissed off that we're being 'sold' when all we want is information but, on the other hand, don't you think that there's a bit of a hypocrite in us all too? (myself included!)

Asking for free info on how to make money from your business and then attacking the same person for marketing to you is a bit... backward.

The truth is, as much as we fight it, there comes a time for us all when we simply have to put our hands in our pockets and pay SOMEONE for their expertise if we truly want to get ahead. I've done it, and so has every successful coach I know but some people are of the opinion that they shouldn't have to.

I feel sad for those people as their lack of success is virtually guaranteed. Not because they won't buy from ME but because their mentality about being marketed to will carry out across the board and they'll go through life expecting freebies and blaming others when they don't succeed.

I'd love to hear your thoughts on this. Not to beat up on this guy (or me!) but to hear what you think about complaints about being marketed to when you're on a marketing mailing list. Consider it market research so we can all understand 'where trainers are at'.

To your success

All of you!

Dax
www.personaltrainersuccessacademy.com

How I Quadrupled My List Opt-Ins and Sales Part 2

2008-10-28T07:28:00.000-07:00

A couple of days ago I told you how I managed to quadruple my opt ins and sales at my fitness marketing website by changing from a 'soft' opt-in to a forced opt in process.

In case you can't remember what that means, it's simply that my 'home page' is a brief intro to the site and what you'll get when you sign up followed by a sign in box that they MUST go through in order to learn more.

They have a simple choice at this point; opt in or leave. There's no window shopping.

Now, many of the students on my Mentoring and Coaching Program are initially very worried when they hear about this. In fact, they're terrified!

"If I force the opt in won't I just annoy people and they'll leave?"

The short answer is, yes.

Yes, you'll have some people quit, leave and go elsewhere having felt frustrated that they couldn't learn more.

But these people weren't serious contenders for your services or products anyway. After all, if they wouldn't give you their opt in info, how likely are they to give you their credit card info?

Not very, right?

So stop panicking and freaking out about what doesn't matter. The truth is, forced opt in will improve both the size AND the quality of your mailing list almost s soon as you start using it.

Now, I promised a new tip didn't I?

How about another one that increased my opt ins by 400% plus?

Well, long before I used forced opt in I started to use a strategy that I'd seen many of the top internet marketers using for their products on their own sites. It was a simple ideas and one that made lots of sense to me at the time, but one which no-one in fitness seemed to be using. Not for their products and certainly not for their PT services.

So, contrarian that I am, I used this technique on my personal training website and 'Hey Presto!' not only did my subscriptions go up for my newsletter, but the telephone rang more often too. MUCH more often!

Whenever I spoke to my new prospects about what it was that made them come to me they all indicated this one thing as a major part of their choosing to hire my company.

What was it?

Putting a personal audio message on my site.

Just saying Hi, welcoming people and telling them what they can expect as they work through the pages made all the difference.

You see, as I always tell my students, people buy people they don't buy into websites, technology, ebook reports or anything else, they buy into developing a relationship with you, getting to know you, getting to like you and learning to trust you.

Your voice on a site makes you real.

It starts off the know, like, trust cycle that much faster.

It puts power, passion and promise into the lifeless written words on your pages.

It helps people to connect.

And connect they do... in droves!

Yet, y'know, as I look at trainers websites today I have a hard time finding more than a handful with any attempt at using audio on their sites. Those guys are usually already on six figures a year too.

Coincidence?

I don't think so!

The power of audio is not to be underestimated, I promise you. Add it to your site today and see for yourself what results it brings. You'll be astounded.

Here's my favorite audio generation site. I love it because you can get on the phone (or upload via the web), record a message and immediately pick up the code and paste it into your site so that within less than a minute you can have a voice message.

You can use it for client testimonials too. Just imagine, their own 'live' voice on your website telling people how great you are.

Couldn't hurt sales could it?

I promise you, combine forced opt in with audio on your site and you'll see an increase in signups and conversion to sales like you wouldn't believe.

Get it done! : )

Dax Moy
www.personaltrainersuccessacademy.com

P.S - In the interests of full transparency I want to tell you that the links to the audio service are my affiliate codes so I stand to gain financially by your purchasing it (doesn't cost you a penny more). But that's not why I'm promoting it. Besides, you can just cut off my affiliate link if you'd rather I didn't get anything....

But I really think you should try the service on your site. Even if for just a month. If it does a tenth of what it did for me you'll be smiling...

Have Your Say About Guaranteed Personal Training

2008-10-27T05:24:00.000-07:00

I just got this excellent email response to my 'Do you have the balls?' post about guaranteeing results from fellow fitness philosopher Christopher Warden and wanted to share it with you all both to demonstrate how to put together a classy and well thought out argument (as Christopher has) and to fill you in on my own beliefs and rationale for taking the viewpoint I have....

"Dear Dax,

Let me preface this first by saying that I appreciate that your writing on PTSA is targeteted to fitness professionals, and so I'm sure this context leads you to write in a different tone, with different points of emphasis, than if you are writing to prospective clients.

You wrote a blog post a few weeks ago about your attempt to transform the fitness industry by challenging the big clubs to offer a "money back guarantee." I think there's an incredibly valid reason for the guarantee: it holds the professional accountable, while encouraging a flood of business because prospective clients feel they have nothing to lose and everything to gain.

But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?

Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.

Your challenge to the fitness industry is incredibly admirable. At the very least, it pushes us to be "ballsy enough" to be better for our clients. Guarantees in our business should be a given. I simply think we've got to be careful about the time constraints we put on change, in light of the variety of (unhealthy) clients we work with on a regular basis.

Your thoughts?

All the best to you as you begin your week!

Sincerely,

Christopher Warden "

What great points!

I love it when someone challenges me and my thinking in this way and makes me have to make my position clearer. It's better all round for everyone, right?

So here's my take on this.

But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?

There are a couple of questions here and more than a few answers to them : )

First, I think that you're right... there is the possibility of focusing on the end result rather than than the means. But that's not necessarily a bad thing, my friend.

I think that many coaches and trainers get far too caught up in their methodology and often forget what the sessions are supposed to be about... providing and end result!

I'm not really certain we have to 'justify' anything, my friend. I think all methodologies have merit, they all work to different degrees and for different timescales on different people and so, naturally, a good coach will find themselves using a vast array.

However, that said, I believe that the methods applied should be based on principles that are unchanging rather than based upon fads or personal preference.

With nutrition, the PRINCIPLE is clean, organic, wholesome foods. The METHODS may include high protein, low protein, high calorie, l9ow calorie etc.

With exercise the PRINCIPLE progressive overload. The methods are straight sets, supersets, EDT, superfast, superslow etc

The coach can and MUST choose the method that based upon kowledge, skills, ability and experience make the most sense to both the goal and the individual in front of them at that moment in time.

And, of course, maintaining the over-riding principle of them all; DO NO HARM.

This means simply that the best coaches will apply the principles and methods to their clients in ways that will dramatically accelerate the expected results AND they they can do so with a high degree of predictability.

Second, no, I don't think that speedy results/quick fix are that much of a factor in the obesity epidemic actually. I agree that they ARE a factor, just not as big as many people would have us believe.

No-one is fat BECAUSE they expect fast results. Once they are fat they may become despondant about their training/nutrition because the results aren't coming fast enough but the causal factors of obesity have little if anything (in my opinion) to do with quick fix mentality and far more to do with a contaminated food chain, hypokinetic lifestyles and an overload of environmental, social and endocrine stressors.

Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.

Again, guaranteeing results based upon your experience and expertise puts no-one in danger unless your judgement is completely wrong. In that case it makes sense to improve the overall standard of the profession to the degree that those who cannot predict a result a relegated to positions of lesser reposnsibility and lesser pay... or out of the profession altogether.

A strong stance, I know, but if our years of knowledge, education and experience don't allow us to predict a result in advance then we're simply not good enough at what we do.

Sure, those with specific health restrictions may have different timelines, but we should be able to predict those too... and guarantee them.

As the senior consultant for the UK's very first medical referral scheme I was responsible for taking those with injury, illness, disability and dysfunction through health reintergration programs and managed to get results in every case in timeframes that most people would deem impossible. This included helping long term wheelchair users to be able to walk again.

When I work with these populations now that I'm in private practice, I guarantee my results based upon the findings of my Kinetic Chain Assessment protocols and STILL get the results within the timeframes I promise... and no compromising of safety.

The whole profession should be able to do this and, indeed, my entire staff as well as my peer group within the profession are accomplishing this also.

Why not the rest?

Regarding the comment that quick results don't imply lasting change, I agree with you 100% but they don't imply that they won't last either : )

I know from personal experience that the faster you can show a person an appreciable difference, the more motivated and purposeful they become about both their training and nutrition whereas when improvements seem slow in coming, the predominant thought is 'why did I bother?'

Fast results work in both our and our clients favor and, if used correctly, can serve to bring about lasting change in those we work with.

I think that the biggest thing we need concern ourselves with as an industry and fledgling position is not safety. That should be a given anyway, id you know anything about how the body works at all (I don't 'concern' myself with it because it simply isn't an issue), but rather, how much do the public believe in us and our abilities.

Providing guaranteed results within definite timeframes is a valid positive step in developing that belief and, ultimately, getting the results we're supposed to help people to get.

After all, no-one WANTS a trainer. They WANT the results the trainer is supposed to be able to help them get, right?

Finally, I think that there's a whole scepticism to getting anything quick. You hear people talking negatively about 'get rich quick' schemes all the time. Seems to me that they're saying they'd rather get rich slow... which seems odd to me : )

Get results quick makes great sense both for the client and our own businesses and I for one aim to devote my career to getting better and better at getting the fastest possible results that I an for myself and my clients.

What a great conversation Chris, thanks very much! : )

NOW HAVE YOUR SAY!

I'd love to hear your comments about what's been written here. Please take the time to leave a comment guys... this COULD change the industry!

I mean it! : )

Truth, joy and love

Dax Moy
www.personaltrainersuccessacademy.com

How I Quadrupled My List Opt-Ins and Sales

2008-10-26T14:34:00.000-07:00

Well, this weekend's Personal Trainer Success Seminar with Craig Ballantyne in London was definitely a hit.

We had 35 VERY happy fitness professionals leave that room room by the end of the seminar with an action plan of EXACTLY what to to make a huge impact on their business success quickly.

Craig and I really spilled the beans on every single 'secret', strategy or skill we've used to build our businesses both online and of and, unless I'm sorely mistaken, we're going to be hearing one heck of a lot of success stories coming from that little group real soon.

Now, one of the BIG questions people were asking was how it was that Craig and I had managed to build such big lists of red-hot prospects who were interested in our products and services. Obviously, we spoke about many of the usual things that you probably know about like offering bonuses, 'selling the free', creating irresistible offers etc, but the room was practically agog when I explained the one thing that I've been doing recently to not only build my list faster but also to convert many of those prospects to customers.

I guess it's because it's pretty contrarian (Like a lot of my ideas) and goes against what most people think will work best.

What is it?

Well, it's FORCED OPT IN.

That means, quite simply, that I only allow people access to my site and the fitness marketing information on it once they've provided me with their contact details. The landing page has no clickable links, there's nowhere else to go, nothing to look at no information to learn. There's just the intro to the site and the opt in box... nothing else.

You'd think that would put people off, right?

But it doesn't.

In fact, it works the exact opposite way.

It serves to qualify my prospects and, if anything, make them want to know more.

I've quadrupled both the number of signups and the number of sales I make from visitors to my site from this one technique alone and I'm about to roll the system out to many of my other 'free access' sites very soon now that I'm certain it works.

You should too!

Just try it out on your site for a couple of weeks and measure the effectiveness of it for yourself and I'm sure you'll be hooked like I am.

Go on then, get to it! : )

Dax Moy
www.personaltrainersuccessacademy.com

P.S - Tomorrow I'll tell you about the other most effective system for converting visitors to my site. It too increased my opt ins by 400-500% when I first applied it... I'm stunned that I don't see any other fitness professionals using it!

Use Twitter To Drive Traffic To Your Fitness Business

2008-10-23T13:47:00.000-07:00

You know, a month ago I'd never heard of TWITTER but after attending
Ryan Lee's Bootcamp and listening to Andrew Locke talking about
social marketing, I've been making regular updates to my twitter
page...

...and generating an bunch of web traffic that I just would never
have come across otherwise (so thanks Ryan and Andrew!).

The funny thing is, using TWITTER is the most dumbass easy traffic
generation tool I've ever come across, it takes literally seconds
to use, it's free and it exposes me and my business to THOUSANDS
of people
who would never have heard of me otherwise.

The premise of TWITTER is a simple one.

It asks you a question.

'What Are You Doing?"

Just answer that question and get traffic... how easy is that?? : )

For example, I'm getting ready for my even with Craig Ballantyne in
London tomorrow and I've posted a few Tweets about it over the last
few weeks.

I've added a bunch of new leads to my list as well as directly
signed up two of the attendees to the event from this source
alone... and I'm not really trying!

I've added information like 'Just updated my blog at
http://www.personaltrainersuccess.ning.com ' and driven traffic
there and told people about products I've used or am making and
have made sales there too.

Ridiculously simple.

I guess it's because people are nosey.

They like to be voyeuristic and see what others are doing and
talking about
(Craig Ballantyne even posts about what he's had for breakfast..
and people read it)

The possibilities are endless and, with TWITTER being free and easy
to use, it's madness not to use it.

So give it a go!

Start by checking my TWITTER page at http://twitter.com/daxmoy

Truth, Joy and Love

Dax Moy
www.personaltrainersuccessacademy.com

Do You Have The Balls For This?

2008-10-15T13:09:00.001-07:00

Way, way, WAY back in January I issued a challenge to the fitness industry at large and the big health club chains specifically that SHOULD have changed the face of fitness dramatically and lead to a major shakeup in the way fitness services are provided.

It should have.

But it didn't.

In fact, as I was researching for an article I was about to write today (I'll release it tomorrow) I thought I'd check in on Google to see whether or not anything had changed for the industry since January.

It hadn't.

Certainly not when it comes to selling real-life, honest to goodness results.

Sure, every ebook out there offers a guarantee nowadays but not so with the actual selling of results to attendees of bootcamps and personal training sessions.

I just googled "Double Money Back Guarantee Personal Training" and only found two search returns that pertained to physical training rather than ebooks.

Mine was number 1 and there is another company that promises a rather vague 'satisfaction' guarantee rather than a specific result.

I'm not knocking them, that's about 1000% more ballsy than anyone else out there, right?

But here's the thing I'm thinking... and you should be too.

Why aren't more people in the industry offering outstanding, jaw dropping, client attracting, risk reversing guarantees based upon the results that clients desire?

Why aren't YOU?

Every trainer I meet tells me that they want to be busier, earn more money, work smarter but most, if not all, seem to ignore the the most obvious truths and instead cling to systems and strategies that simply don't work.

Especially not in a recession.

It's not that people won't spend their money, they just won't spend it on training for training's sake. In fact, they don't even WANT training anyway.

They want the result that training is supposed to provide.

So why not just sell the RESULT?

I know, I know, this is heresy isn't it? It's not how it's done... but it should be!

YOU should be.

When you are, you'll be able to charge more, attract a greater quantity and quality of clients and thrive during the recession whilst others are going under.

On the other hand, if you insist on selling workouts to people who wants results then you may well be in for a bumpy ride over the next few months.

Food for thought : )

Dax Moy

www.personaltrainersuccessacademy.com

Here's The Press Release!

Fitness industry challenged to provide 'real results' as leading UK fitness expert offers world's first guaranteed results or

receive double money back refund.

London, UK (PRWEB) January 26, 2008 -- Leading UK Fitness Expert, Dax Moy, today issued a challenge to gym chains and health clubs to provide 'real results' to their customers and clients or offer a full refund on memberships for those who fail to see a measurable return on the time, money and effort invested in memberships and fees.

In a dramatic break from fitness industry norms where money from memberships and personal training fees is routinely kept regardless of results attained, Moy has taken the bold step of announcing the world's first no-result, no-pay club model where members join in the certainty that results are never more than a maximum of 21 days away.

In fact, Moy has taken the concept a step further by adding greater incentive to both members and staff at his UK facilities by offering to pay all new members a penalty-fee if an appreciable fat loss goal is not reached by the 21 day deadline.

A full refund of double their fees if they're not a minimum of one clothing size smaller.

Moy, a regular guest expert on UK television and magazines said "With global obesity on the rise it's the job of every member of the health and fitness community to do all we can create effective strategies to help those who are seeking to lose weight, burn fat and look after their general health.

Simply setting up a gym with a bunch of shiny new gizmo's and gadgets and taking money from those who live and work nearby is not enough to make a difference. We've enough evidence of that. Right now there are more gyms, healthclubs and personal trainers on the planet than at any other time in history and yet obesity continues to rise in spite of this."

He continued "If the fitness industry truly wants to make a difference to those who really need help then it needs to start selling results, not just memberships. A guarantee is just the thing to inspire confidence in all those who believe that they're beyond help and will show the public at large that the industry cares as much about them as it does the revenues it creates."

Moy, whose studios in Central London and Hertfordshire service all manner of clientele from pop stars to polar explorers, actors to athletes, soldiers and stay-at-home-mum's as well as those with medical conditions and disabilities is currently the highest paid personal trainer in the UK and attributes much of his success to his results-only approach.

"We often hear that people don't have enough money to become healthy but that's simply not true in most cases. People have money but they're afraid of spending it on their health and fitness because they're unsure of what their money will get them.

If the big players in the health and fitness industry were to offer a no-risk way of looking after their health gyms would be full all day long everyday and with the people who need it most, not just those who want to stare at their biceps for a couple of hours a week."

Asked if he believed anyone would take him up on the challenge, Moy said "I doubt it. 'Big Fitness' has got a pretty easy ride of it at the moment, making most of its money from those who don't even attend. This challenge would require them to actually provide a service to their customers rather than just a facility and I don't think most of them are ready for that."

With the fitness set to become the next trillion dollar industry, it will be interesting to see how it rises to Moy's challenge in the days ahead.

Dax Moy
www.daxmoy.com

How To Climb The Search Engines And Get More Leads For Your Business

2008-10-13T02:32:00.001-07:00

As you know, I recently conducted a survey of my fitness professional lists and have come up with some pretty interesting data about what the fitness profession wants from its marketing experts.

Click Here To Take The Survey Yourself

Whilst much of it may be as you'd expect, there were quite a few responses that astounded me, especially when it came to what, to me at least, seem to be the basic fundamentals of business and marketing.

Don't get me wrong, I'm not knocking anyone for not knowing this stuff. After all, you either know stuff or you don't, right?, but I'm just so surprised that with all the great information out there already, that trainers still aren't up to speed with the foundation stuff that can make or break a business.

So...

Over the next few weeks I'm going to be outlining some of the baby steps again, as clearly as I can so that you can take them away and implement into your business immediately.

Sound good?

Thought so! : )

So, one of the questions I got A LOT was related to websites.

Basically, trainers are confused about how to get more people visiting their websites in the first place and then converting them either into subscribers or, better yet, customers.

Well, getting them there is pretty easy.

It starts with a sound website strategy that makes sense to both the searcher and the search engine.

Let's look at the main 7 steps:

First, choose a domain name that most closely matches the specific result that people are searching for.

That means, ultimately, that it'll be keyword rich and in tune with your market.

It's no accident that Personal Trainer Success Academy is called what it is; I read forums and blog posts and saw personal trainers asking questions about success.

There are better names I could have chosen too (and I've already bought most of 'em) but personal trainer success academy is pretty decent in terms of keyword density and description.

So is my fat loss website The Look Great Naked Challenge as it both describes clearly what the public want (I read THOUSANDS of posts and blog entries from people saying that they wanted to look great naked) and they're pretty decent as kewords; though admittedly, not as good as something with the words 'fat loss' in the title.

Take a look at YOUR site now.

Are the keywords (including common descriptors) in the title? If they are then good on ya, you're moving in the right direction. If not, then it's not the end of the world, my MAGIC Hundred site doesn't have anything from a decent keyword list in the title and still does pretty good, though www.onehundredgoals.com would probably work better which is why I just bought it : )

Second, make sure your title tag works for you rather than wasting space.

The title tag is the piece of code that that determines what goes into the header bar at the top of the browser you're viewing your web page in.

Most people waste this valuable real estate by simply putting 'Welcome to xyz training website'.

This is blasphemy!

You can MAJORLY impact the search engines by having a great set of title tags that describe in keyword rich terms what people will find on the page.

For instance, on www.personaltrainersuccessacademy.com you'll find the header 'Fitness Marketing For Personal Trainers | Seriously Efective Marketing Strategies For Personal Trainers'.

Could I increase the keyword density?

Sure.

But I want the decription to make sense, not just pad it out with keywords.

What does yours say?

If it's being wasted then get to it. It's easy to edit, just find the tag
YOUR WORDS HERE and insert a descriptive, keyword rich sentence here.

Third, pay attention to your description tags

Most people don't use their description tags at all or, if they do, they tend to write 'home of xyz personal training', again, wasting prime real estate on their site.

Real shame, you see it's these descriptions that you see when you're browsing through the search engines and they attract people further into the site... or not!

Not only this, the keywords add massively to the site keyword density too.

Just use the keyword suggestion tool and type in your primary keyword (fat loss, for example) and you'll recive an bundle of keywords coming back. Use as many of the most relevent and popular keywords within your description as possible.

For example "XYZ training in Tempe, Arizona offer the fastest guaranteed fatloss training system around. Simply commit to our rapid fat loss workouts and you could be burning pound after pound of belly fat in no time at all" That was just off the top of my head but you get the message, right?

Check your site and see if your description is doing any work for you or if it's just wasting space.

Fourth, use all relevent keywords in you keyword meta tags

It never ceases to amaze me when I see that personal trainers and fitness professional have neglected their keword meta tags.

This is like opening a business but without putting out a shopfront sign explaining what you do.

This meta tag is how the search engines initially decide what your site is about and, if you don't use it well, you'll find yourself getting overlooked... exactly as you are now, probably.

Again, use the keyword selection tool and put all relevent keywords into the tag.

You might use fat loss, fatloss (they look the same but they're not) lose fat, belly fat, body fat loss and many, many others. Note: Don't put them ALL as this doesn't help and Google will penalise you.

Check yours today, do you have the right ones in place to make it easy to index you?

Fifth, Use Your Headlines

Not only are good headlines vital to your sales copy, but they play a major role in optimising your site for the search engines too. You see, h tags or header tags search as decription indexes for search engines and so any header tag is working hard for you to tell the web what your page is about (though especially a h1 title).

Make sure your page headline is within a h1 field and that any sub heads fit within a h2 which, again, will seriously increase your chances of getting found.

Sixth, Use Your Images!

Google loves indexing images!

Trouble is, most fitness professionals don't bother to make this easy and leave graphics titled 'man running.gif' or 'woman on scales.jpg' on the site rather than using the 'alt tags' to provide an alternate description of the graphic.

Again, this is wasting so much of your potential findability.

Simply by taking your graphics and making them keyword rich with words like, fat loss, lose fat' etc, you give Google a better picture of what your site is about and make them more likely to point internet searchers in your direction.

You using your images to generate traffic?

Seventh, content is king!

We all know that content is king, or at least, I hope we do, and we should always attempt to put as much content into what we write as possible (like this article) but you can help your articles and your findability MASSIVELY by making use of as many relevent keywords as possible in each and every page of your site.

Talk about what you do in terms of the key search terms rather than in vage and general fitness language.

Check your content to see if you're doing this.

Summary

Getting found on the web is no fluke, it's not luck and it's not haphazard. It's easier than most people think, but few people are doing anything near to what's required to help them climb to the front pages.

Put these seven steps in place, however, and you'll see dramatic improvement almost overnight.

In fact, I'd like you to do something about this right now.

First, go to google and find out the following:

1. What page you show up on for your product or service.
2. How many search returns come back for your product/service.

Post them along with you message about this article : ) in the comments section and then take the action steps I've laid out in this article come back here in 1 week and post 'em again.

In effect, it's your chance to show the world what you've done and how well it works.

You up for it?

Go on, I dare ya! : )

To your success!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - If you need a hand with writing good web copy then check out http://www.personaltrainersuccessacademy.com/scientific-advertising.asp for what is probably the most complete copy writing course available for fitness professionals today.

Check it out!

12 Days Of Fitness Is Back!

2008-10-09T06:26:00.000-07:00

Well, it's that time again!

We're pushing into the final quarter of the year and it's time to
re-start the 12 days of fitness build up.

As anyone who took part last year will tell you, the 12 days was an
AMAZING promotion that built most people's lists by an average of
600 in that time with many reaching into the thousands.

(Check out some of the recent comments, including 'list virgin'
Rosa Coelho who started on day 1 with zero names and had 1800 by
day 12)

==> http://tinyurl.com/5yunaw Click here to read how they did!

When was the last time you grew YOUR mailing list by several
thousand in 12 days?

Well, if you join Pat Rigsby and me over the 12 days of fitness
from 1st to 12th December you could be doing just that... or more!

See, whilst last year went very well, Pat and I have learned a few
new 'tricks' that should dramatically affect the number of people
signing up and we plan to put them all to good use.

But here's the thing, we're being REALLY strict this year on who
submits gifts into the project and how they're submitted.

First, we're not allowing you to submit a sales page (a few of
these slipped through last year and we had a lot of negative
feedback) we're allowing only genuine use-the-next-day information.

By all means, create a great report or video and you can deitnitely
direct people to your product in the bio section at the back, but
make sure it's a genuine report and not a sales letter.

Believe me, a sales letter will just harm your signup scores and
people will unsubscribe quickly.

Second, you must set up a branded 12 days of fitness page within
your site (we'll give you the graphics) where the 12 days
participants can go to sign up for your report.

Last year, many people got confused by the individually branded
sites and felt the experience wasn't as good as it could have been,
so we're keeping the whole thing themed to 12 days.

Third, you'll be REQUIRED to send out A MINUMUM of 5 emails to your
list regarding the 12 days promotion. We'll provide you with
scripts if you wish, but you must contact your list and tell them
what we're doing. Failure to do so will result in your gift being
removed.

I know that sounds harsh, but last year some people just coasted.
They built big lists but didn't contribute in the building of
anyone else's.

Fourth, you'll need to generate at least 1 press release about the
event.

It works this way; if 300 or more of us put out press releases
about 12 days then that makes news. If it's just me then maybe...

Our target is 500,000 signups this year guys. In fact, I'm hoping
for more!

Half a million names in the collective soupbowl could pretty much
change our lives right?

I'm serious!

Just think of the extra clients, extra sales, extra
affiliate commissions and, not to mentions all the extra llives
you'll be impacting with your message.

But the thing is, this is an all or nothing deal. You
MUST follow all the rules of the promotion and you MUST have all
your reports, landing pages and autoresponders set up by no later
than November 10th. All sites coming in after that time will,
unfortunately, not be included in the program under any
circumstances.

We just won't have the time to get them into the
pages we're building.

So, you in?

If you are it's this simple; get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ and put
your name on the list of contributors.

Then I'll start sending you some information about what to do next.
Just get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ today and
get started ok?

Dax
www.personaltrainersuccessacademy.com

P.S - You might want to start thinking about what products you can
sell on the backend of this....

The 10 Reasons Why Your Fitness Business Is Struggling

2008-10-04T09:06:00.000-07:00

I've read nearly 30 emails in the last 3 days from fitnessprofessionals asking me why they're still struggling... despite doing 'everything right' (their words, not mine).

They tell me that they've bought all the books, been to all theseminars and studied marketing like crazy and yet still, even afterall this, they're struggling.

And they ask "What gives??"

Well, I'll tell you EXACTLY what gives....

...But you might not like it : )

Here we go:

1 . You've no clue about what you REALLY want - you talk about having an excellent business, excellent lifestyle, excellent income etc but you've no idea whatsoever about what that excellence looks like.

Because of this, you've very little (if any) chance of getting anywhere close to your goals and you're doomed to tippy-toe tiny incremental improvements in your life rather than giant leaps.

2. You've gotten into the habit of thinking small - sure, you use all the coaching psychobabble on your clients and tell them to 'dream big' or 'reach for the stars' but you don't do the same for yourself. In fact, you've become a study in being realistic. The very worst offence you can make against achieving great things.

Because you're realistic, you think in terms of linear progressions and payrises rather than quantum leaps in your income.

Shame..

3. You confuse KNOWING stuff with DOING stuff - Sure, you talk a great talk about what you COULD do with your business, what you COULD do with your website and what you COULD be earning but you don't do it.

At least, you don't do enough of it.

And because marketing success is a function of both the quality and quantity of your message, you'll never really make an impact.

4. You think you know more than you do - This follows on from #3 but is a little different. With this reason you have the belief that your skills are already sharp enough and your good enough to get the success you want.

But you're wrong.

You DON'T write copy well enough.

You DON'T write articles well enough.

You DON'T have a great website.

You just don't!

If you did then the phones would be ringing off the hook... they're not, are they?

5. You're out of sequence - You think that marketing for clients is just the act of writing your emails, posting your blogs, creating your web sites, your ad copy, your sales letters.

It's not.

These things ARE important, but not as important as the sequence that they and many other activities are applied to your business.

Nobody's talking about this but, there's a sequence to success that MUST be followed... and you're not!

6. You're a skinflint on your business - I know, it sounds harsh but it's true.

You'll happily spend money on learning how to balance on a BOSU but you won't pay to learn marketing and business skills from experts who are PROVEN in their field. You won't pay for marketing strategies that seem expensive because they're 'scary' and you won't take make the big investments.

You justify this by saying that money's tight, but your money will ALWAYS be tight because you won't invest.

7. You spend time on the wrong things - It's almost cliche that you must work ON your business and not IN it if you want to be successful but it's true... and you don't get it.

Instead you try to 'squeeze' in the important projects between your appointments and your bootcamps and give your most valuable resource, your time, to pay-by-the-hour activities instead of those that will eventually pay you while you sleep.

Every day that passes while you 'squeeze in' (or not!) your important projects is another day that you waste on the unimportant.

8. You mix with the wrong people - you're spending your time talking to other people who're just like you... struggling!

Worse, you ask THEM for advice and expect, by some miracle that their counsel (even though it's not working for them) will somehow work for you.

Instead of seeking out people who already have successful fitness businesses, products and multiple sources of income, you mastermind with people who often have less than you... and wonder why nothing changes!

9. You don't have a coach or a mentor - You think that coaching is too costly, too time consuming, too intensive or [insert reason/excuse here] and so you dismiss it as something unneccessary and superfluous.

You don't see how having someone to teach you, coach you, hold you accountable and kick you up the butt could be of value and exponentially increase your results.

You don't see the value of someone showing all the shortcuts that could cut years or even decades off the learning curve to success, so you do it all yourself... and struggle.

10. You won't 'Pay The Price' - There's a price to be paid for success and that doesn't just mean financially.

But you won't pay it.

You won't pay the price of success in terms of money, time, effort, doing the things that attract success.

Worse, you have a whole bunch of reasons, rationalisations and justifications about why you won't or you can't. Because you have these 'stories' in place, you'll never pay the price... not in full anyway.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Well, what do you think?

How did you stack up on points 1-10?

Did some of 'em cut you raw? If they did I can tell you it's because they're probably true.

To change things though, to completely turn your business around is really simple.

REALLY simple!

Just look at all the things you're not doing and... do them! : )

Look, if you were to start taking action on each of these 10 points you'd see things happen fast. Really fast. But unless you do, nothing will change for you.

Your choice, my friend, but Iknow which path I'd choose : )

To your success

Dax
http://www.personaltrainersuccessacademy.com/

P.S - I'm now accepting applications for my next coaching program.

As you know, it comes with a GUARANTEED '$10,000 payrise or your money back' promise so there's no question of you making having any risk at all.

I Only have 8 spaces left.

If you want one, if you're up for making a huge difference to both your business and your life in the next 12 months then pop on over to http://www.personaltrainersuccessacademy.com/mentor.asp and find out more.

But hurry, we're starting soon!

Doors Are Open On Dax Moy and Craig Ballantyne Event!

2008-09-27T16:07:00.000-07:00

Yep, if you're serious about propelling your fitness business to new heights, you won't want to miss this one day success blueprint workshop on October 24th in London, England.

The doors are open, the price is nice and there are only 35 seats available so, if you want in then move your butt! : )

http://www.personaltrainersuccessacademy.com/cbdaxsignup.pdf

To your success!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - We'll be covering both online and offline strategies so if you need help with either, then you really will LOVE this!

FREE Success Resources

2008-09-25T06:42:00.000-07:00

If you didn't manage to get to Ryan Lee's Bootcamp then you might not know about some of the truly great resources that are out there that can save you time, get you greater coverage for your business and yes, make you more money.

Like, how about a FREE website construction site where you can build your site and upload it for zero?

It's HERE at www.edicy.com

Like, how about a video uploader that will get your video to more than 20 sites on one upload, nada cost?

It's HERE at www.tubemogul.com

Like, how about a file convertor that allows you to take ANY of your digital files and turn them into any format you like, for zip?

It's HERE at www.youconvertit.com

Oh, and did I tell you... there's nothing to buy? But all three of these products/services will save you time, save you hassle and DEFINITELY put more moola in your pocket... they already are for me! :)

To your success!

Dax Moy

www.personaltrainersuccessacademy.com
www.themagichundred.com

12 Days Of Fitness.... again!

2008-09-25T04:30:00.000-07:00

I've had quite a few emails over the last couple of weeks asking me
if I was going to run the www.12daysoffitness.com promotion again
this year.

To be honest, I wan't sure if I was as it's a lot of work and I'm
neck deep in a bunch of projects right now.

BUT...

I'm a sucker for doing this kind of stuff. Helping the public gain
access to amazing fitness information whilst at the same time
helping you, the in the trenches fitness trainers build your
mailing lists fast... and for free!

So...

I'm gonna do it.

I'm gonna run the promo again but before I do, I want YOU to help
me with something.

See, before I promote to the 'big list' I have I want you to come
on over to my blog and tell me how you benefitted from last year's
gig.

Why?

Because, last year many people didn't contribute because they
thought there was a catch or because they thought it didn't work.

I want to show them that neither was the case.

So I'm asking all of last year's contributors to blog a response
telling me how many subscribers you got last year, how fast and
what difference it's made to your business.

There's nothing in it for you.

No bribes, bonuses or goodies.

Just my thanks for tearing yourself away from your busy day to help
me out.

CAN you help me out?

I seriously want this next 12 days of fitness to blow the last one
out of the water and with your help, I know we can.

So drop me a line ok?

Dax Moy
www.personaltrainersuccessacademy.com

P.S - I'm aiming to get 250,000 people signed up this year...
Imagine what access to 250,000 will do for your business!

Are You Telling Your Prospects About this?

2008-09-24T10:36:00.000-07:00

Since I got back from Ryan Lee's Bootcamp I've been
inundated with mail asking me one thing in about
100 different ways.

"How do I make my business more successful and get more
OUT of it rather than have it take everything out of ME?"

There are literally THOUSANDS of ways to do do
this but the fastest, the easiest and the simplest way is....

(This is so obvious but so ignored)

Tell people how to get what they want.

Obvious it may be, but very few fitness marketers actually
tell people how to get what they want.

Instead, they post a bunch of stuff about their qualifications,
their knowledge base, their skillset, their gym, their equipment.

You name it, they tell about it but they still don't do the obvious.

They don't say "Do this and this and this and you'll get what you want"

Shame, because that's where all the rewards are.

Take a good look over your marketing materials, your website, your
flyers, your ads. Are you actually talking to the wants of your prospects?

I think you'll be surprised!

That's why my good friend Craig Ballantyne and I have created the
ultimate 'How To Build Your Fitness Business' workshop in London, UK
next month.

No theory or philosophy just a 'How To' blueprint to help you get what
YOU want.

Craig sent me this video today, you should check it out!

Told you so! :)

We're going to teach you EXACTLY how to build you business, both online and off, and we're even going to guarantee it. If you think our day together didn't help you just ask for a refund and you got it.

No excuses now, huh?

Wanna find out more?

www.personaltrainersuccessacademy.com/cbdax.htm

Go see if you qualify for one of the 35 places!

See you there!

Dax Moy

www.personaltrainersuccessacademy.com

P.S - Even if you DON'T come, you still need to figure out how to tell your prospects how to get what they want. Are you doing it as well as you think you are?

How do you know?

These Failure Ingredients Will Kill Your Personal Training Business

2008-09-23T16:03:00.000-07:00

One of my new readers from my MAGIC Hundred program, Michael, just sent me this in an email and I thought it too good not to share.

After all, if we're looking for success it makes sense to look out for what might serve to trip us up doesn't it?

Check out the list and see if you've any of these failure ingredients and, if you have take action right away to set things right...

1. No Written Goals--
Doesn't know what s/he wants out of life and has no direction.

2. No Commitment--Does not put forth action.

3. Only Interested in Personal Profits--
Doesn't care about helping OTHERS succeed.

4. No Answering Machine or answering service.
Does not make him/herself easily accessible.

5. UNWILLING TO STUDY THIS WAY OF LIFE.
Has not taken the time to learn.

6. Doesn't Follow-up on prospects and customers.

7. Gives Up Easily--usually quits within the first 90 days.

8. Gets Discouraged Easily--
Lets small problems and inconveniences stand in his/her way.

9. Lazy--
Wants to reap the rewards of others’ labors without working.

10. Doesn't Handle Complaints from customers.

11. Doesn't Recognize or Acknowledge others’ accomplishments.

12. Doesn't nurture his/her business on a consistent basis.

13. Blames the company, the products, the marketing plan,
lack of support from others, etc. Doesn't realize that if others
can succeed under similar circumstances, s/he can too.

14.Too Impatient--
Wants to make big money too soon. Is not willing to pay the price.

15. Takes "No" Personally--
Doesn't realize that "No" only means not now;
give me a good reason to say "Yes."
Stops calling people the first time s/he hears a "No."

16. Can't Cope with Changes from the company.
Isn't willing to be flexible in thinking.

17. Spends Too Much Time getting organized
and too little time present the program to prospects and customers.

18. Has An Unprofessional Appearance
(the equivalent in online marketing would be a poorly developed
and poorly organized signature line and/or poor spelling).

19. Thinks S/he Knows Everything--
is unwilling to take guidance from others.

20. Doesn't Read or keep up with what is going on in the industry.

Dax Moy
www.personaltrainersuccessacademy.com

Dax Moy and Craig Ballantyne Present.....

2008-09-23T13:25:00.001-07:00

As you know, I've just been back from Ryan Lee's Bootcamp 2 days
now but already I've been taking action and implementing some of
the new stuff I learned and adding it to my own systems and, well,
it's worked a charm!

Now, I'm no newbie to marketing my PT services but I've got to tell
you, the tiny tweaks I've put in over the last few days have added
many thousands to my bottom line already and my lists have grown by
thousands too.

Since Sunday!

This isn't a brag-fest but rather, i wanted to let you know what
can be accomplished in just a short period of time when you do the
right things as opposed to how long success takes when you're doing
it... the other way.

You know, working long hours, a bit here, a bit there, a little
SEO,a little Google a little... well, you get the picture, right?

It just doesn't work does it?

Lots of effort for a little result, right?

Well, if you're willing to make the effort to spend a day with
Myself and Craig Ballantyne on Friday 24th October then all that's
going to change.

For the first time EVER we're going to reveal our own step by step
blueprints to success in health and fitness both online and off
leving you with no doubt whatsoever as to what to do next.

When I say blueprint, I mean it.

We're not going to teach guidelines, philosophies or preferences;
we're going to TELL you exactly what you need to do to generate an
amazing amount of business in the shortest time possible.

Like we do.

No ambiguity, just results.

Interested?

Then just pop on over to
www.personaltrainersuccessacademy.com/cbdax.htm and see if you
qualify (you might not!)

If you do then stand by, because when the doors finally open on
Friday (this week) you'll need to be ready to grab one of the
limited 35 places we have available.

(This isn't a scarcity marketing trick, there really are only 35 places so
you've got to act fast)

Get on over to www.personaltrainersuccessacademy.com/cbdax.htm and find out more.

See you there!

Dax

www.personaltrainersuccessacademy.com

Dax Moy and Craig Ballantyne Present.....

2008-09-23T13:25:00.000-07:00

2008-09-23T13:24:00.000-07:00

Ryan Lee's Bootcamp 3 Sucked!

2008-09-21T04:20:00.000-07:00

It's true, Ryan Lee's third bootcamp absolutely sucked...

...if you weren't there, that is! : )

I was fortunate enough to be the closing speaker of the event and
had an amazing time with some of the most motivated and passionate
fitness professionals I've ever met in my life and I can tell you
this.

If you didn't choose to go, thought you couldn't afford it or
simply couldn't (or wouldn't) make the time then you missed out.

You missed out BIG!

Just 1 tip I picked up at the event has already earned me over $2000.

I'm not joking!

I heard the idea, during the next coffee break I implemented it
and, by the time the day was over I had already earned nearly
$1000. By the time I woke up for breakfast I was at $1500 and now,
as I sit here in Newark airport NY, I'm $2000 up.

1 idea!

And I have over 100 things to implement over the next few days...

You should have come. I mean it.

Not only were the technical and marketing tips a goldmine for those
who take action, but the networking and mixing with other fitness
professionals was priceless too.

I personally made over 20 commitments to new joint ventures and I
know guys who have already started new businesses and websites
DURING the weekend as a result of their networking.

You SHOULD have been there!

But it's finished.

It's over.

Done and dusted.

I don't know when Ryan will run the next one but when he announces
it in a year, two or three, you make the commitment to go ok?

In the meantime, I want to invite you to come spend a day with me
and Craig Ballantyne in London next month where we'll be guiding a
select group of 35 fitness professionals through a step by step 'do
this, don't do that' blueprint for fitness business success.

I won't pitch you on it here, if you're interested in finding
out more you can go to www.personaltrainersuccessacademy.com/cbdax.htm
and find out if you qualify to attend.

Just check it out.

Then decide how serious you are about your success and take the
appropriate action.

See you there!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - Tomorrow I'll send you one of the great new tips I learned this weekend
so that you can apply it to YOUR business.

Keep 'em peeled!

You Only Get Paid For 'Done'!

2008-09-11T10:29:00.000-07:00

Every single day I get emails from my readers asking me to help them with their businesses.

"What am I doing wrong?" They ask.

"I'm doing everying I'm being told to do by all the fitness marketing experts!"

"I'm doing my website stuff, my email stuff, my listbuilding stuff, my public speaking stuff, my free report stuff...

I'm doing all of it but I still haven't seen any real difference in my business. What am I doing wrong????"

This kind of question used to baffle me, both personally and as a success coach. I'd think to myself, 'they seem to be doing everything right, what's the problem here?'.

Then, one day when I found myself going through a sticking point in my business I stumbled across the answer and, since I did, I've managed to see not only my own profits explode but those of every student I work with.

The answer?

The focus on 'doing' instead of 'done'.

You see, we all get ADD when it comes to our own businesses.

We have attention deficit disorder to the degree that we feel that the success we're looking for can only be achieved by doing.

"Do more!" becomes our mantra as we attempt to add to our bottom line.

So we do more.

We start another report... even though the last one isn't finished yet.

We create a second website... even theough the first isn't converting yet.

We run another ad series... even though the last one hasn't finished or its effectiveness measured.

We do more and more and more.

But doing more doesn't really cut it when it comes to success. We don't get paid for what we're DOING. If we did then most of us would be millionaires by now.

The truth of the matter is, you only get paid for what you've DONE.

Obvious really, but most truths are.

Nonetheless, this is the most critical lesson you'll ever learn about achievement in ANY field of endeavor.

Get stuff done!

It bears repeating; you only get paid for DONE.

So don't add more to your to do list. In fact, rip the darn thing up and focus on 1 or 2 really important things and get them done, get paid and get to getting something else done.

Just stop doing, ok?

To your success!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - It was only once Tim Goodwin moved from DOING to DONE that
his business success really 'arrived'

"Since first coming on the course 18 months ago, the change in my fitness business has been immense.

In the first 12 months, i went from a part time disorganised business which earned me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!

This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.

I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees under Dax's advice.

I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!

Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.

It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program."

Tim Goodwin
Getfit.lu

Enough said...
Get It Done!!!! : )

Three Questions For Personal Trainer Success

2008-09-09T12:10:00.000-07:00

I received an email today from a struggling trainer asking me how
he could find more clients for his PT business which, by his own
admission, is struggling badly at the moment.

As his mail was the subject of a section of the seminar I'm running
with Craig Ballantyne next month I thought I'd take the time to
answer him personally and did so by asking the question I ask EVERY
trainer I coach.

"Who's your IDEAL client?"

The answer I got back, almost immediately, was, to say the least,
vague.

This fella simply didn't have a clue about who he should be
marketing to and had set the simple criteria of 'anyone with a
wallet and a pulse'.

Big mistake!

(Being a subscriber to this newsletter, you know this already,
right?)

What this trainer was lacking was an affirmative answer, a yes, to
the following 3 qualifying questions that ALL marketing is hinged
upon.

A 'No' to any one of them spells a death sentence to your efforts
to find, get or keep a client.

Question 1: Do your clients (or the people you're trying to attract as clients) actually WANT your product or service?

Too obvious right? But far, far too often overlooked.

Personal training clients DON'T want personal training. They want fat loss, weight loss, sixpack abs, buns of steel, to lose the baby fat, to banish the back pain. They want specific.

If you're giving them 'general' fitness, if you're giving them postural correction and they want fat loss (no matter how much you think they need it) then they won't want what you're selling.

They either won't sign up in the first place, or they will but pretty soon quit.

Lesson: Match your marketing (and your training) to the clients you want and who in turn want you.

Question 2: Do they have the ability to pay for your product or service?

Simple question again, but ignored nearly always.

If you only sell your programs in package format that requires a large initial outlay and your prospective client lives week to week from their paycheque then you're onto a loser.

If you're a 'high end' coach (like me) who charges well beyond the average fees then advertising in your local rag 'because it's cheap' is wasting your money because your ideal client won't be reading it.

If you love training kids but their parents don't love paying for the priviledge then...

Lesson: If you're truly running a BUSINESS rather than building a job position, you have to, HAVE TO know that your clients and prospects have the ability to pay. If they don't you don't get to be, do and have the things that you want from your business.

Question Three: Do they have the AUTHORITY to pay for your product or services?

Strange as it may sounds, many people aren't authorised to buy your services (even if they have the money).

Wives or husbands who have to ask 'the other half' are an example. If they can't make the decision by themselves then they're not authorised.

Kids too.

But it doesn't stop there. Corporate sectors are renown for getting up the hopes of trainers with tales of bootcamp contracts, seminar bookings, weight management courses etc only to cancel them later when the boss finds out what they've agreed to.

Lesson: Make sure that when you're promoting the product or service that you address the authority issue by asking if they are 'allowed' to go ahead and commit. If they're not, don't waste your time or effort.

Not rocket science, but apply the three questions to your next marketing efforts and watch your marketing efforts multiply massively in next to no time.

To your success!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - For a more in-depth look at how to apply the three questions and a heck of a lot more to your Personal Training Business check out www.personaltrainersuccessacademy.com/cbdax.htm and find out how Craig Ballantyne and I will be teaching a select group of hand picked trainers how to earn more from their fitness businesses.

Dax Moy and Craig Ballantyne's Six Months In 1 Day Bootcamp In London

2008-09-07T13:47:00.000-07:00

You know, despite what you've been told there are only 2 ways to
grow your fitness business.

Just 2.

1. The Slow Way - This is where you take the 'steady' or 'organic'
approach building your business day by day, week by week and year
by year in the hope that 'one day' (whenever that may be) you'll
achieve the success you hope for.

2. The Fast Way - This is where the effect of every step you take
in your business is multiplied many times over producing results far
in excess of the the time, effort, energy and money invested in it,
showing you consistent results day in day out even when you're not
working.

Now, tell me, which one do you prefer?

If it's the first way then you're in luck. There's absolutely
nothing for you to do. Just keep on doing what you've always done
the way you've always done it.

If it's the second then you need to get on over to
http://www.personaltrainersuccessacademy.com/cbdax.htm
and find out how Craig Ballantyne and I are going to help a select
hand-picked group of just 35 fitness entrepreneurs rocket launch
their income with our fitness business blueprints and allowing them
to easily earn over six months worth of income from a 1 day
bootcamp.

Visit http://www.personaltrainersuccessacademy.com/cbdax.htm right
now to see if you qualify to attend... many won't!

See you there!

Dax Moy
www.personaltrainersuccessacademy.com

The ESSENTIAL Action You Must Take For Personal Training Success

2008-09-05T11:43:00.000-07:00

I've literally just finished my friday team meeting with the coaches in my Islington studios in London where we spent 2 hours talking about how we can improve on the performance of the company.

This is a weekly ritual where we conduct a no-B.S 'autopsy' of the past week figure out what worked, what didn't and what needs to be improved upon. This is the most valuable 2 hours of the entire week, I can tell you.

Well, this week was no exception. In fact, I'd say it was one of the most important team meetings we've had in a long time because it contained a message that my team REALLY needed to hear and, in all likelihood, what most of my readers need to hear too.

The message was a reminder, an urging, no, a DEMAND that each and every member of my company remember what our business is about.

A little background...

Over the last few weeks since I returned from my vacation I've been studying my team and how they conduct business.

They're all great coaches, very passionate, dedicated and hard working so I'm very fortunate in that they actually WANT to be great coaches.

Unfortunately, in my absence they picked up a habit that was harming not only them, but my business as well.

They started equating the time that they spent at work with how valuable their work was to the business. For example, whilst they all complete a 40 hour week of time AT work, much of that time was spent on activities that had zero effect on the growth and success of the company.

For example, lets say they performed 18 PT appointments and 5 hours of marketing activity. That's 23 hours. Add to that 4 hours of staff training and the team meeting and we're up to 27 hours of productive work.

That leaves 13 hours of non earning, non learning and non-productive time each and every week where they're reading emails, scouring the web, waiting for clients, chatting with colleagues and, to be blunt, wasting time.

13 hours.

That almost a third of a working week where they're failing to take action on the core imperative of business...

To find, acquire and keep clients.

In other words, to engage in the activities that add to the bottom line value of both the company and their own bank accounts.

This is the most essential activity for success, not just in personal training but in all business.

It's the only reason for the existance of ANY business.

In fact, if you're not actively seeking, finding and keeping clients then you don't have a business at all. You have a part time job and one that can dry up at any time.

The thing is, most of us don't realise that we've substituted the important for the less important.

We confuse busy-ness with business and, in doing so, ruin any real chance of success.

Maybe YOU'RE doing this too? Believing that because
you've been busy all day that you've been productive?
That you're adding to the net worth of your company?

If you are... stop it!

I mean it, stop it right away.

Get in the habit of stopping several times a day and asking yourself this simple, yet powerful question:

'Is what I'm doing either part of seeking, acquiring or keeping a client?'

If the answer is no, then quit it immediately (no matter how much importance you've attached to redesigning that workout template) and get to working on something that is.

Hardly rocket science, I know, but who said success has to be complicated, right?

Spend the next 7 days asking yourself the question and see for yourself what impact it makes on your business.

You'll be amazed!

To your success

Dax Moy
www.personaltrainersuccessacademy.com

P.S - If you need help in finding and acquiring clients for your PT
business then check out my Scientific Advertising For The Fitness
Professional and apply it to your business right away for immediate
results. You can get it by visiting http://www.personaltrainersuccessacademy.com/scientific-advertising.asp

Olympic Gold For Your Personal Training Business

2008-08-23T08:11:00.000-07:00

Because I've been on vacation these last 3 weeks I've not had a lot of time in front of the TV watching the Olympics this time around.

Shame really, because every time I watch one of these 4 yearly sports bonanza's I'm always motivated, inspired and reminded about how becoming a champion in anything is the result of some rather simple 'rules' rather than anything outrageously complex.

Sure, all Olympians are great athletes in their own right but their greatness comes from some of the simplest, most fundamental basics you can think of and can be applied just as easily to making a success of business and life in general.

They are:

1. Do what you love - When you are doing what you love and loving what you do you never have to worry about doing it well because you're naturally drawn to doing it as best as you can by your passion.

Whenever you work at anything in life with passion as your fuel, your success is practically guaranteed.

Lesson: Do what you love or don't do it at all.

2. Commit 100% - You don't become an Olympian with a 'kinda, sorta, maybe' attitude and you won't make a success of your life or business that way either.

Commitment simply means making a decision that cuts you off from all other possibilities and holds you true to your goal.

Lesson: Once you decide to do something then give it everything you got. Play to win and and do everything within your power to make sure you do

3. Practice, Practice, Practice - Olympic athletes don't wake up with the skills required to compete in the greatest games on Earth. They get that way through practicing and practicing often until their weaknesses are gone.

You need to do the same and make sure that you take action DAILY to practice the skills of success.

Lesson: Determine what skills you are most lacking in your quest for success and practice those skills FIRST until they're no longer a weak link.

4. Get a coach - No one gets to the Olympics without a great coach teaching, correcting and pushing them to do better than they've demonstrated in the past. In fact, an athletes choice of coach is often seen as the most critical decision they will ever have to make.

This is true with life success too.

Lesson: Most people think they don't need or can't afford a coach to help them succeed. The truth is, practically every successful person you've ever met (just like every Olympian) has had a coach to help get them to that success, to that win far faster and far easier than they could do so alone.

You need a coach.

5. Compete! - You'll never win if you never get in the game. There are no Olympic medals for watching or even talking about the games.

The only person who even comes close to the medals is the person who steps into the arena and puts it all on the line.

Same with success in life.

Want to win in life? Then get in the game. Write that book, talk at that convention, finish that video, open that gym. Whatever it is you've been talking about, get off your butt and do it.

Lesson: Talking the talk is easy but you never get to win that way. Only ACTION gets results.

There you have it. Simple huh?

Apply these four rules to your life and your business right away and see how quickly you can win your own gold medal. You'll be stunned!

Truth, joy and love

Dax Moy
www.personaltrainersuccessacademy.com/mentor.asp

P.S - If you're serious about winning then check out the top coaching program for personal trainers and fitness professionals anywhere in the world at www.personaltrainersuccessacademy.com/mentor.asp

When Will You Have 'Made It' In Personal Training?

2008-08-22T09:49:00.000-07:00

I know you’ve not heard from me for these last couple of weeks, but that’s because I’ve been taking my summer family vacation to my favourite place on the planet.

THAILAND!

We just love it out here and have been enjoying the fantastic weather, the amazing scenery, the wonderful food and awesome experiences, such as elephant trekking, off road motorcycling (by accident, but that’s another story!) and simply exploring this beautiful part of the world.

I’ve even booked into an intensive muay-thai kickboxing training cam for 10 days of instruction and physical conditioning with top-notch coaches.

Let me tell you, these 3-4 hour sessions are brutal enough but in 34-36 degrees they quite literally reduce me to kneeling in the corner of the ring, fighting back the urge to lose my stomach.

But hey, that’s too graphic and not why I’m writing today : )

The reason why I’m writing is toask you if you know the answer to this question;

Ready?

“when will you be successful?”

No, I don’t mean a date, I mean how will you know you’ve ‘made it ‘ to where you want to go?

What does ‘made it’ mean to you?

I’m asking because so many personal trainers that I work with or who read my letters, simply don’t know, and these that do fond forward the pound or dollar figure as their measure.

“I’ve made it when when I’m earning six figures”. They say but here’s the thing, the real question you need to ask yourself.

If I were to be the success person I dream of becoming, what kind of person would I be? What kind of things would I do? What kind of things would I have?

BE

DO

HAVE

That changes things massively, don’t you think?

You see, most trainers are so hard in pursuit of the monetary figure that they’ve almost forgotten what the money was meant to buy them in the first place. I know of many, many six figure fitness proffesionals who work even harder in pursuit of the next dollar, yet rarely take a day of or a vacation to enjoy the fruit of their labor.

But be, do and have changes everything.

It has for me anyway!

I went from a workaholic focused on income to a person who thinks of my income as something that allows me to be, do and have more in my life. I also realised, as many do, that be and do are far more important to me than have.

So I and my family DO a lot.

This year alone we’ve been to Disney in Florida in January, 2 weeks to Bali, Indonesia in February, 1 week to Krabi, in Thailand, april and now 3 weeks to phuket in Thailand.

Last year we had adventures to ice-hotels and the northern lights in Norway, travelled all over the Australian outback for a month and had a month in Thailand.

In my family, we call it the ’12 weeks rule’ where we try to take a ‘trip/adventure’ as a family every 12 weeks.

This allows me to be the kind of father and husband I saw myself as being, when I thought of success and DO the kinds of
things I hoped success would allow

My point to all this is a simple one.

Stop waiting for success to come before you get to be, do and have the things that success brings in your life.
Start doing them now, create stories for your life then go live them.

To your success!!!

Dax Moy
http://www.personaltrainersuccessacademy.com

P.S- its true that my income now exceeds six-figures, but I’ve been doing this since my income was less than £30,000 a year. Money has far less to do with success than you think.

P.P.S- many of my friends in the industry earn far more than me, yet they always comment on my ‘millionaire lifestyle’…Worth thinking about!

Ryan Lee Bootcamp Returns!

2008-07-24T13:00:00.000-07:00

Good news!

Ryan Lee has finally decided to put on
another of his famous bootcamps after a
2 year break.

Originally Ryan said he'd NEVER run another
one as they are such hard work to put together
but he's finally relented and, to be honest,
this one looks set to make the first two
bootcamps pale by comparison.

==> Click HERE To Find Out More

And that's praise indeed!

Y'see, I went to Ryan's last bootcamp and was
blown away not only by the amazing quality of
world class speakers and presenters he managed
to pull together, but also by the way he
engineered the networking aspect of the whole
thing.

It really was a stroke of genius!

==> Click HERE To Learn Who's Speaking

In fact, that one attendance at the Ryan Lee Bootcamp really put me on the map as far as my U.S
and Canadian readership are concerned.

Before I went out to Connecticut, my list was mostly U.K based
fitness professional who'd learned about me through the publications I wrote for. The U.S market barely knew me. Yet, by the time I left I had made personal contact with Ryan, Jim Labadie, Alwyn Cosgrove, Pat and Holly Rigsby, Brian Grasso, Zach Even-Esh and many, many more great coaches.

Within a week of getting home I started making money from those
contacts.

Within a month I counted many of them personal friends.

Now, 2 years later, I can attribute literally hundreds of thousands of pounds worth of income to the networking aspect of the bootcamp alone, and everyone else I speak to who attended can say the same.

==> Click HERE To Find Out What People Are Saying About TheRyan Lee Bootcamp

So there was NEVER any doubt that I'd be attending, even though it's my birthday on the 20th and I've never missed a birthday from my family for any reason... til now.

Of course, it also helps that Ryan's asked me to speak a couple of times both at the event and the pre-event session so I get the chance to grab the stage for a while and show off for a bit ; )

But look...

I think you should come.

No, scratch that, I KNOW you should come.

First, you get all the great lectures and workshops with amazing 'use the next day' content that will definitely impact upon your business in a massive way.

Second, you get to network with the real movers and shakers of the fitness industry. In that one lecture hall you'll be exposed to more six-figure fitness professionals than there are left in the rest of the world combined, not to mention Ryan himself who's well into 7 figures from fitness.

Third, the bootcamp is a legitimate business expense, meaning that the flights, hotel rooms and the bootcamp itself are effectively free once you run them through the taxman.

That means it actually costs you zero to attend.

Fourth, I want to bribe you : )

The links in this email are my affiliate links. I could have hidden them and not mentioned it but I want you to know upfront, I stand to gain financially if you buy a ticket.

But I wouldn't tell you to go just for that.

(Hell, I wouldn't fly MYSELF all the way from the UK to speak at an event I don't believe in would I?)

I want you to attend and get the same results that I and many, many others have gotten after attending Ryan's event.

So...

Here's the bribe.

If you come to Ryan's event through my link I'm going to do the following:

1. GIVE you a free copy of my best selling MAGIC Hundred program valued at $59.99

2. GIVE you a free copy of Scientific Advertising for the Fitness Professional valued at $59.99

3. GIVE you the opportunity to attend a special 'closed door' mastermind session with myself and several 'mystery guests' where we'll uncover the hidden assets ALREADY hiding within your fitness business. This is PRICELESS as it will earn you money, money, money from the minute you what you learn into action.

I've never used bribes before and I've certainly never given away my top-selling products to people to attend SOMEONE ELSE'S seminars but I really want you to come.

Just book your place today before Ryan sells out (this is legitimate, unlike digital products which often use scarcity as a selling factor, this event is sold by the seat and once they're filled, that's it) and then email me with your purchase details and I'll send you the ebooks as promised and add you to the guest
list for my closed door mastermind session.

Just click on the link below to go to Ryan's site.

Click HERE To Take Advantage Of My Bribe!

See you there!

Dax

P.S - Crazy not to! : )

Here's How To Recession Proof Your Personal Training Business

2008-07-17T14:37:00.000-07:00

I must admit, it's beginning to get on my nerves a bit.

I mean all this talk of recession.

It seems everyday I'm getting emails from personal trainers who're panicking because of impending recession and worried thattheir bootcamps, their studios and their gyms are going to go underor see such a big drop in business that they'll be struggling toget by and pay their bills.

The sad thing is, most of 'em are right!

Not because there's not enough business to go around and not because people are spending less but because they're choosing to accept that recession exists.

It doesn't.

Not for everyone, anyway.

Sure, it's easy to think that when something like a recession comes along that we all have to 'tighten our belts', curb our non-essential spending and ride out the storm until the next upswing but that's because we've been trained to think that way.

And we've trained ourselves to think that way too.

But the truth is, the only reason that so many people get hit so hard during times of recession is that choose to play the recession game.

Especially personal trainers.

They see their client list get smaller and their appointments drop off and so they start to discount their prices to attract more business. But the clients still don't come so they discount them even more.

If they're lucky they may see a little rise in business only now, because they're charging less, they're working longer hours, earning less money and in danger of losing even these clients as the recession kicks in.

Sad to say but this is what most personal trainers will do. In fact, from the emails I'm receiving, many are already doing it!

So that's the bad news, but like I said, it doesn't have to be this way.

There's something you can do TODAY to not only avoid the recession but thrive during it.

You can stop being a 'luxury item' to your clients and start becoming an asset.

What do I mean?

Well, what's the first thing that goes out the window when people are struggling financially?

Luxuries, right?

Or in marketing speak 'non-essential spending', meaning everything that's not essential to that person's ability to get through life.

Food, mortgage, utilities etc are all essentials that people MUST have. New cars, personal training, opera tickets on the other hand are, for most people, luxurious, non-essentials that are cut as soon as the R-word begins to be taken seriously.

And here's the problem; the way most personal trainers market themselves is based upon the 'luxury items' model.

They sell their services to people with disposable incomes that, most of the time, allow for the 'luxury' of personal training. These people are 'treating' themselves to PT, they enjoy it (mostly!), they want it and they may even need it but it will always be something that they're happy to keep in their lives for as long as it doesn't interfere with their necessities.

Trouble is, for most trainers this group makes up the largest proportion (if not all) of their client base meaning that they ALL purchased their sessions with you based on price and will all quit when the price seems too high.

Yet consider this; there are groups of people out there who don't consider ANY price (or at least, any price that a personal trainer could ask) as expensive or luxurious. They simply decide what they want and are determined to get it because they see it as an asset or investment that will benefit them.

For example, my clients pay me £130 and hour (that's around $250). The kind of people that can pay that kind of money aren't worried about inflation, depression or recession. They simply know what they want and are willing to pay the price to get it.

I've routinely been paid £2500 ($5000) plus for a day's work.

I've been paid £30,000 ($60,000) for a single month's PT plus $1000 a day expenses whilst travelling.

Right now I'm putting together a PT program that will cost £10-12,000 a week. Yes, you read that right, per person per week.

And all of this (and more) is going on during a so-called downturn.

How?

By removing myself from the luxury market of people who have to scrimp and scrape to work with me and instead focusing my efforts on those with greater affluence. Those who know what they want and are happy to pay for it regardless of the percentage rate the banks are charging.

To them, it simply doesn't matter. Not one little bit.

If you're thinking "That's all great for you Dax, but how does this benefit me?" then here's your answer.

Put your prices... UP!

Seriously, put your prices up. Move away from those who consider your services to be a luxury and instead start marketing to the affluent, the wealthy and the downright rich.

Sound too mercenary?

It's not.

Working with the affluent is no easy ride You'll earn every single penny you earn from them.

They expect better service, better results and, well, better everything. And they're right, after all, they're paying for it aren't they? They're paying for exclusivity, for that little bit more, that 'something extra' that isn't delivered by the $40 and $50 an hour PT's.

So you've got to be better and, more importantly, you've got to be seen to be better.

And better is more expensive, no if's, no but's.

Look, I know this runs contra to everything you've ever been told about recession but nevertheless it's true. Putting your prices up, taking your business 'upmarket' and deliberately attracting the affluent is the best way to recession-proof your business.

Still not sure?

Try this; add a high end service to your current marketing materials. Call it 'platinum coaching', call it what you want but make it clear that this is for those looking for that something special rather than simply personal training. Proudly state that you're the most expensive coach around (I do it all the time because I am) and then wait.

It may take a little while but sure enough you'll come to know that what I'm telling you is correct; they're out there. Money in hand. Ready, willing and most able to pay you every single penny you're worth. They always have been; you just never asked before.

So ask!

To your success

Dax Moy

http://www.personaltrainersuccessacademy.com/

P.S - People who own yachts and aeroplanes and collectors edition sports cars won't even look at a £40-50 trainer... and they won't panic just 'cos someone say's recession either!

Multiple Sources Of Income.... FREE Money Up For Grabs!

2008-06-25T08:35:00.000-07:00

I've been really thinking about my business model lately, especially after my good friend Craig Ballantyne interviewed me for his OSP Newletter recently.

Craig asked me why I've chosen to work on several genre of products rather than just staying with one in particular like he's done with his Turbulence Training up til recently.

In the interview I replied that I enjoy working on many, many things and that I tend to follow my passions when I create products.

This is 100% true, of course, but, well, there's a bit more I didn't mention (Hey Craig, I wasn't holding out, I just kind of forgot buddy!)

One of the reasons I work in numerous genre is that my mentors Bob Proctor and Joe Vitale (You'll know them both from The Secret) told me that the truly wealthy never kept all their eggs in one basket. They operate what Bob calls MSI strategies or Multiple Sources Of Income.

Bob once told me that he owned between 5 and 10% of over 1000 companies meaning that if one company goes bust or a competitor steals all their business, he's never going to be in a position where he's badly effected by the loss. After all, in his case this will be .1%, right?

So last night I got to thinking about this again and I did a little math on what I've got going on right now and, seriously, I was shocked!

I've over 30 sources of income.

No, they're not all bringing me in thousands of dollars a week or even a month.

Many are only bringing in $50 a month.

Hardly seems worth it right?

Well, you could think that way and blow it off as 'just $50' or you could look at it another way.

I do NOTHING for that $50.

I send out no emails, don't send traffic to it, don't pay for google adwords but nonetheless, every month I get $50 or more in my bank account.

And I'm getting $50 or more from 12 sources. All 100% passive.

That's $600 a month.

$7200 a year.

I know, it'll hardly buy me the mansion, the yacht and the helicopter I have my eye on but nonetheless, it's $7200 a year sitting on the table and up for grabs, so I might as well grab it right?

But if I can grab 12 sources for free couldn't I grab 120? Or 1200? Or More?

Sure I can.

In fact, that's just what I'm going to do! By the end of 2008 I'm going to have 100 or more $50 plus sources of passive income netting me $60,000 a year for nothing (once I set them up).

100 sources of income sounds like a lot of work doesn't it? But did you know that many of the things you ALREADY DO online could be making you money while you sleep?

As in, you don't have to do anything EXTRA to monetize the work that you're doing for free right now.

Take http://www.metacafe.com/ for example.

Did you know that if you were to load your youtube videos here and place it into their Producer Rewards program that you could be earning cash from them instead of just putting them out for free?

Granted, it's not a lot of money (they pay $100 for 20,000 views and $1000 for 200,000) but that's not the point. The point is that there's money on the table if you look for it. And it doesn't require any more work on your behalf.

Right now, the leading producer has earned over $108,000 this year from people viewing his stuff.

Not bad huh?

And you can monetize the same video over and over again with other pay per view video sites like http://www.break.com/who'll pay you cash if your video gets played enough.

And here's a bonus to doing this even if you don't make as much money as you'd like...

Instead of your video living solely on youtube, you've now got it in 3, 4, 5 or more sites which means more traffic, more backlinks and more potential revenue off your main sales items.

This is a HUGE area and one which I've recently spent a lot of time exploring.

I'm by no means the master in this ... yet, but I'm going to share a stack of this with you over the coming weeks so stay tuned.

Dax Moy

http://www.personaltrainersuccessacademy.com/

P.S - You can get paid for articles, videos, audios and stacks more that I'll be telling you about. You'll be stunned!

Thomas Edison's Success Formula For Personal Trainers

2008-06-17T00:37:00.000-07:00

I used to think that in order to become successful that I had to create unique ideas that no-one, not another soul on the planet had had and then do my best to market them before others had their own 'unique' ideas that were the same as mine (think about that for a second)

I used to think that if someone took one of my ideas and used it to make money then they were somehow stealing something from me and weakening my position so that my own success would falter and that if I did the same with theirs that this somehow made ME a thief.

I used to think "I can't do that, it's already been done... I've missed the boat on this" and quit projects that I'd been passionate about because someone 'beat' me to bringing it to market.

I used to.

But not anymore.

Now I realise that no idea is truly unique but that each of us has a unique way of applying (or failing to apply) our ideas to our lives. Because of this, there is more than enough room for
EVERY idea any of us ever have.

If this wan't the case then there would only ever be one of any type of commodity or item in the world.

One type of car.
One type of TV.
One type of washing machine.
One type of [Insert what YOU do here]

But there's not is there?

There are hundreds, if not thousands of each of these things.

Why not one more?

Now I realise that every person who came before me and everyone who follows gets an equal share of all the information and ideas of all the generations who precede them. It doesn't make sense NOT to use it.

You wouldn't dismiss reading because someone else 'invented' it would you?
You wouldn't rid your home of electricity because someone else beat you to it?
You wouldn't pass up medical help because you had no hand in the founding of medical knowledge, right?

So what if what you want to do is already in existence? If you want to do it, and do it your way then do it!

Life isn't school.

There's no teacher who's going to mark you down for copying the kid next to you.
Copy all you want.... then improve.

Now I realise that Thomas Edison's formula for success is the fastest, surest way to guarantee that you get what you want from life.

"...start where the last man left off."

See, you really don't have to re-invent the wheel. In fact, that's just not smart. It's wasteful.
But...

You CAN paint the wheel the colour your want it.
You CAN use different materials.
You CAN make it bigger or smaller, wider or narrower.
You CAN.

So, if it feels like success has been eluding you and that your 'unique' ideas never seem to go anywhere or that others 'beat you to it' before you get the rewards, then try Edison's approach.
Start where the last person left off and add your signature to an existing success.

Try it today!

Dax Moy
http://www.personaltrainersuccessacademy.com/

P.S - It's always easier to improve on someone elses idea than start from scratch. That doesn't mean that the improvement isn't just as valuable (or more so) than the 'original' idea. The idea you improve upon may change millions of lives whilst the one you insist upon being original may never see the light of day... worth thinking about!

My MAGIC Hundred, Look Great Naked Challenge, Scientific Advertising, Kinetic Chain Assessement Course and even my Mentoring programs are ALL ideas that came from the work of those before me and have made me pretty wealthy by most people's standards whilst at the same time improving the lives of everyone who uses them...

Why You're Still Struggling In Your Fitness Business

2008-06-05T12:13:00.000-07:00

This is nothing new.

You've heard this before.

You've heard 'guru' after guru tell you that you should do this one thing in order to reach that elusive six figures.

You listened, you nodded in all the right places and then you went right back to doing the things you've always done and, surprise, surprise, continued to get the results you've always gotten...

...and you wonder why things aren't getting better!

What am I talking about?

I'm talking about making the transition from technician to leader.

I'm talking about going from trainer to entrepreneur.

I'm talking about being responsible for earning all your income yourself to having other people and other things earn money FOR you.

The trouble is, whilst many people are talking about this in a general kind of way very few are telling trainers EXACTLY what they mean by going from technician to leader... and those that do are charging a lot of money to share the 'secret' that makes this transition possible.

Let's put an end to that today shall we?

Let's look at a few MUST HAVE's necessary in making your transition...

1. Telephone script - Unless you have a 'company way' of answering the telephone and taking enquiries you don't have a reproducable business.

2. Consultation script - Unless you have a 'company way' of running a consultation then you don't have a business.

3. Sales script - Unless you have a 'company way' of making the sales process reproduceable then you don't have a business.

4. Assessment script - Unless you have a 'company way' of assessing new clients you don't have a business

5. Programming script - Unless you have a 'company way' of programming your clients then you don't have a business

6. Nutrition script - Unless you have a 'company way' of advising on nutrition and diet then you don't have a business

7. Coaching script - Unless you have a 'company way' setting goals and targets with your clients then you don't have a business

8. Training Script - Unless you have a 'company way' of running each session from how you warm up to how you stretch to how you apply resistance and cardio training then you don't have a business

But that's not all!

Do you have a script for answering email enquiries, a script for how you and your staff should dress, how they should be paid?

Do you have a script for your marketing targeting the various media, how often you should advertise, how often you should press release, how often you should distribute flyers? Do you know IN ADVANCE which ads you're going to run and when?

Chances are, as you read through the list above you'll have none or very few of the items checked off.

THAT'S why you don't have a six-figure fitness business and that's why six figures are eluding you!

See, you can have the best certifications, the best knowledge base, the best 1 on 1 working relationships with your clients but if you don't have AT LEAST the list above (and there's a bunch more) running well then you don't have a business at all.

You have a job that is 100% dependent upon your physical presence and is unlikely to ever turn into anything more than a personal income.

So please, if you're even slightly serious about making a difference to your clients, your business, your income and you life, then dedicate 1 hour a day for the next 2 weeks and make a commitment to creating your scripts.

Put 'em all in a three ring binder and before you know it, you'll have a company operations manual and the START of a great business.

On the flip side, don't do it and you're stuck in the exact same spot you are right now.

Your choice!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - I don't know ANYONE who's doing really well for themselves who doesn't have scripts for running their business... I know lots of struggling people who don't though!